Lead development of integrated inbound and outbound digital marketing strategies, tactical plans and activities, and measurement, supporting sales pipeline and demand generation objectives.
November 23, 2020
Understand industry best practices and apply to and processes, presenting recommendations as necessary for the company to remain compliant and competitive.
January 04, 2021
Track and analyze campaign impact and success through keyword research, funnel dynamics, campaign expansion and optimizations, competitive analysis, and A/B and multivariate testing.
January 07, 2021
Develop marketing strategies and manage the execution of demand generation campaigns on time and within budget, utilizing an integrated approach and tactics including digital advertising, webcasts, email, search, industry and company events, social media, blogs, etc.
January 30, 2021
Collaborate with product marketing and content creation teams to develop content distribution plans across marketing channels that lead to opportunity creation and pipeline acceleration (social networks, paid ads, content syndication, blog, display, web and email).
February 02, 2021
Drive global demand generation efforts including digital campaigns, in-person corporate events, email and online marketing, webinars and other result-focused activities to generate great sales leads.
March 06, 2021