Provide reporting/analysis for resource planning, campaign ROI, and best practices to the National Sales Leadership Team and IMC leadership for use in communicating with regional and national business leadership.
January 31, 2020
Drive global demand generation efforts including digital campaigns, in-person corporate events, email and online marketing, webinars and other result-focused activities to generate great sales leads.
July 01, 2020
Build UroPH digital demand generation capabilities and drive execution to generate a robust HCP and patient marketing pipeline focusing on acquisition, development and nurturing of key targets.
July 29, 2020
Collaborate with product marketing and content creation teams to develop content distribution plans across marketing channels that lead to opportunity creation and pipeline acceleration (social networks, paid ads, content syndication, blog, display, web and email).
August 08, 2020
Lead development of integrated inbound and outbound digital marketing strategies, tactical plans and activities, and measurement, supporting sales pipeline and demand generation objectives.
August 27, 2020
Create strategy for establishing upper and mid-funnel marketing campaigns given a multitude of nuanced factors driving the 'shape' of our sales funnel (direct, indirect, project-based etc.
August 28, 2020
Track and analyze campaign impact and success through keyword research, funnel dynamics, campaign expansion and optimizations, competitive analysis, and A/B and multivariate testing.
September 01, 2020
Develop marketing strategies and manage the execution of demand generation campaigns on time and within budget, utilizing an integrated approach and tactics including digital advertising, webcasts, email, search, industry and company events, social media, blogs, etc.
September 11, 2020
Manage and execute channel strategies for inbound and outbound channels including SEO, Search, Display, Paid Social, Email, Events, Webinars, Account-Based Marketing, Direct Mail, and Content Syndication.
September 17, 2020
Understand industry best practices and apply to and processes, presenting recommendations as necessary for the company to remain compliant and competitive.
October 17, 2020