Drive global demand generation efforts including digital campaigns, in-person corporate events, email and online marketing, webinars and other result-focused activities to generate great sales leads.
March 01, 2022
Develop marketing strategies and manage the execution of demand generation campaigns on time and within budget, utilizing an integrated approach and tactics including digital advertising, webcasts, email, search, industry and company events, social media, blogs, etc.
March 14, 2022
Track and analyze campaign impact and success through keyword research, funnel dynamics, campaign expansion and optimizations, competitive analysis, and A/B and multivariate testing.
May 08, 2022
Understand industry best practices and apply to and processes, presenting recommendations as necessary for the company to remain compliant and competitive.
May 18, 2022
Collaborate with product marketing and content creation teams to develop content distribution plans across marketing channels that lead to opportunity creation and pipeline acceleration (social networks, paid ads, content syndication, blog, display, web and email).
May 20, 2022
Lead development of integrated inbound and outbound digital marketing strategies, tactical plans and activities, and measurement, supporting sales pipeline and demand generation objectives.
June 01, 2022