As of January 01, 2026, the average salary for a Market Research Specialist in New Mexico is $67,365 per year, which breaks down to an hourly rate of $32.
However, a Market Research Specialist's salary can vary significantly. Here’s a look at the typical salary range:
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Market Research Specialist Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $76,812 | $6,401 | $1,477 | $37 |
| Average | $67,365 | $5,614 | $1,295 | $32 |
| 25th Percentile | $62,570 | $5,214 | $1,203 | $30 |
Humana Inc - Santa Fe, NM
Medium - Albuquerque, NM
FocusGroupPanel - Grants, NM
FocusGroupPanel - Artesia, NM
A Market Research Specialist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Market Research Specialist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Marketing... Level Market Research Specialist | $50,162 |
| Market Re... Level Market Research Specialist | $66,670 |
| Marketing... Level Market Research Specialist | $83,780 |
| Marketing... Level Market Research Specialist | $102,398 |
| Marketing... Level Market Research Specialist | $149,663 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Research Specialists. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Understanding how a Market Research Specialist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $76,812 | $6,401 | $1,477 | $37 |
| Average | $67,365 | $5,614 | $1,295 | $32 |
| 25th Percentile | $62,570 | $5,214 | $1,203 | $30 |
Ready to take the next step in your career? Browse thousands of current Market Research Specialist job openings on our job board. Use the search bar below to find your perfect match.
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