How much does a Social Media Manager make? The average Social Media Manager salary is $49,580 as of October 28, 2020, but the salary range typically falls between $43,819 and $57,876. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
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What does a Social Media Manager do?
Social Media Manager
Participate in the development and implementation of strategic Marketing plans to develop and promote content that increases public sentiment and contributes to profitable growth.
December 31, 2019
Attend webinars, read industry blogs and follow digital thought leaders in the space in order to develop a POV and adapt to a rapidly changing social and demographic landscape.
January 17, 2020
Manage website assets and social media platforms and customer experience including curating and scheduling organic social postings, reviewing customer engagement/monitoring, graphic appearance, and brand content.
April 07, 2020
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
April 13, 2020
Stay abreast of key industry trends, best practices, and competitive insights and emerging social media trends such as photography, postings, hashtags, etc.
May 16, 2020
Plan and execute delivery of social media content with other departments to ensure consistency in messaging.
May 16, 2020
Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
June 02, 2020
Social Media Manager Salary in Major Cities
This chart shows the salary comparison for Social Media Manager between major cities. San Francisco City consistently ranks #1 as of October 28, 2020. Click on the chart to see the detail salary data for Social Media Manager in each city.
Social Media Manager Salary by State
- Alaska
- Alabama
- Arkansas
- Arizona
- California
- Colorado
- Connecticut
- District of Columbia
- Delaware
- Florida
- Georgia
- Hawaii
- Iowa
- Idaho
- Illinois
- Indiana
- Kansas
- Kentucky
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- Maine
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- Mississippi
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- New Hampshire
- New Jersey
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- New York
- Ohio
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- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Virginia
- Vermont
- Washington
- Wisconsin
- West Virginia
- Wyoming
Social Media Manager Salary by City
Click to see the salary for Social Media Manager in these major U.S. cities.
| City Name | Average Salary |
|---|---|
| San Francisco, CA | $61,975 |
| Washington, DC | $55,193 |
| Miami, FL | $48,267 |
| Chicago, IL | $52,599 |
| Boston, MA | $55,862 |
| New York, NY | $59,645 |
| Dallas, TX | $49,258 |
If you'd like know Social Media Manager Salary in other cities, then please select a city in
Average Salary Range for Social Media Manager
Average Base Salary
Core compensation
43819
57876
Average Total Cash Compensation
Includes base and annual incentives
What is the average salary for Social Media Manager in 2020?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Manager in the United States. The base salary for Social Media Manager ranges from $43,819 to $57,876 with the average base salary of $49,580. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $44,930 to $59,375 with the average total cash compensation of $50,941.
View Average Salary for Social Media Manager as table
| Average Salary | Average Salary Range | |
|---|---|---|
| Base Salary | $49,580 | $43,819 - $57,876 |
| Bonus | $1,361 | $1,111 - $1,500 |
| Total Pay | $50,941 | $44,930 - $59,375 |
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.
Estimate Salary for Social Media Manager online for free
Salary.com Estimate Salary Tool provides free, accurate and real-time salary for thousands of careers. Please enter the following pay factors for Social Media Manager, to get a real-time salary target. If you want to get more detailed salary information, please view Professional Salary Report
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Comments about Social Media Manager
What's the difference between Social Media Analyst and Social Media Manager?
According to our latest salary estimation on October 28, 2020. The average salary of Social Media Manager is $49,580, and the average salary of Social Media Analyst is $66,376. The average salary of Social Media Analyst is higher than Social Media Manager. ( 2020-10-28 salary.com )
I am a Social Media Manager, which location’s salary is higher, Barnstable, MA or New Britain, CT?
New Britain, CT typically sees higher pay than Barnstable, MA for Social Media Manager. a Social Media Manager Salary in New Britain, CT is $53,547 as of October 28, 2020; a Social Media Manager Salary in Barnstable, MA is $52,283 as of October 28, 2020. ( 2020-10-28 salary.com )
Social Media Manager Frequently Asked Questions
Why does the salary of a Social Media Manager vary from city to city?
The cost of living is tied to salaries. If the expenses are higher in a particular city, then the wage level will be higher as well to afford the people can opportunity to live there. This is why you're always going to make more money in New York City for example, than in a small town. ( 2020-10-28 salary.com )
What are the Pay Factors for Social Media Manager?
Salary ranges for a Social Media Manager can vary widely, depending on the city and several other pay factors, including (but not limited to) education level, certifications, additional skills, and work experience. Click here to view Eight Factors That Can Affect Your Pay ( 2020-10-28 salary.com )
How the Pay Factors Influence Your Pay?
Salaries are ultimately dictated by the position being applied to, and hiring company, but there are several important pay factors that come into play based on your individual history that could impact your value to the company. Salary.com's Personal Salary Report will analyze these factors for you to help you maximize your earning potential. ( 2020-10-28 salary.com )
Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role
Last Update: October 28, 2020