As of April 01, 2025, the average annual salary for a Consumer Insights Director in Columbia, SC is $174,100. According to Salary.com, salaries can range from a low of $142,387 to a high of $206,578, with most professionals earning between $157,500 and $191,100.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $191,100 | $15,925 | $3,675 | $92 |
| Average | $174,100 | $14,508 | $3,348 | $84 |
| 25th Percentile | $157,500 | $13,125 | $3,029 | $76 |
An entry-level Consumer Insights Director with under 1 year experience makes about $167,895. With less than 2 years of experience, a mid-level Consumer Insights Director makes around $168,640. After 2-4 years, the Consumer Insights Director pay rises to about $170,377. Those senior Consumer Insights Director with 5-8 years of experience earn roughly $172,362, and those Consumer Insights Director having 8 years or more experience are expected to earn about $174,606 on average.
| Levels | Salary |
|---|---|
| Entry Level Consumer Insights Director | $167,895 |
| Intermediate Level Consumer Insights Director | $168,640 |
| Senior Level Consumer Insights Director | $170,377 |
| Specialist Level Consumer Insights Director | $172,362 |
| Expert Level Consumer Insights Director | $174,606 |
| Entry Level | 4% |
| Mid Level | 3% |
| Senior Level | 2% |
| Top Level | 1% |
| Experienced | 0% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Collaboration: Works cooperatively and shares ideas with coworkers and managers to achieve common goals and objectives.
EHR: An electronic health record is the systematized collection of patient and population electronically stored health information in a digital format. These records can be shared across different health care settings
Programming: Executing logic to facilitate computing operations and functionality in one or more languages.
| Skill | Salary | Demand |
|---|---|---|
|
Technical Documentation
|
$208,920 |
20%
|
|
Quality Assurance
|
$182,805 |
5%
|
|
Change Management
|
$177,582 |
2%
|
|
Collaboration
|
$177,582 |
2%
|
|
Tableau
|
$175,841 |
1%
|
|
SQL
|
$174,100 |
0%
|
