As of April 01, 2025, the average annual salary for a Consumer Insights Manager in Columbia, SC is $114,700. Salary.com reports that pay typically ranges from $103,000 to $126,600, with most professionals earning between $92,348 and $137,434.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $126,600 | $10,550 | $2,435 | $61 |
| Average | $114,700 | $9,558 | $2,206 | $55 |
| 25th Percentile | $103,000 | $8,583 | $1,981 | $50 |
An entry-level Consumer Insights Manager with under 1 year experience makes about $110,276. With less than 2 years of experience, a mid-level Consumer Insights Manager makes around $110,798. After 2-4 years, the Consumer Insights Manager pay rises to about $112,534. Those senior Consumer Insights Manager with 5-8 years of experience earn roughly $114,619, and those Consumer Insights Manager having 8 years or more experience are expected to earn about $117,665 on average.
| Levels | Salary |
|---|---|
| Entry Level Consumer Insights Manager | $110,276 |
| Intermediate Level Consumer Insights Manager | $110,798 |
| Senior Level Consumer Insights Manager | $112,534 |
| Specialist Level Consumer Insights Manager | $114,619 |
| Expert Level Consumer Insights Manager | $117,665 |
| Entry Level | 4% |
| Mid Level | 3% |
| Senior Level | 2% |
| Top Level | 0% |
| Experienced | 3% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
PowerPoint: A computer software created by Microsoft which allows the user to create slides with recordings, narrations, transitions and other features in order to present information.
B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
| Skill | Salary | Demand |
|---|---|---|
|
Team Management
|
$122,729 |
7%
|
|
Interpersonal Communication
|
$122,729 |
7%
|
|
Research Design
|
$119,288 |
4%
|
|
Business Administration
|
$118,141 |
3%
|
|
Business Acumen
|
$118,141 |
3%
|
|
SPSS
|
$118,141 |
3%
|
