As of March 01, 2025, the average annual salary for a Digital and E-commerce Strategy Director in Tucson, AZ is $194,700. According to Salary.com, salaries can range from a low of $148,276 to a high of $243,225, with most professionals earning between $170,400 and $220,100.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $220,100 | $18,342 | $4,233 | $106 |
| Average | $194,700 | $16,225 | $3,744 | $94 |
| 25th Percentile | $170,400 | $14,200 | $3,277 | $82 |
An entry-level Digital and E-commerce Strategy Director with under 1 year experience makes about $179,878. With less than 2 years of experience, a mid-level Digital and E-commerce Strategy Director makes around $182,122. After 2-4 years, the Digital and E-commerce Strategy Director pay rises to about $185,113. Those senior Digital and E-commerce Strategy Director with 5-8 years of experience earn roughly $188,852, and those Digital and E-commerce Strategy Director having 8 years or more experience are expected to earn about $192,592 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital and E-commerce Strategy Director | $179,878 |
| Intermediate Level Digital and E-commerce Strategy Director | $182,122 |
| Senior Level Digital and E-commerce Strategy Director | $185,113 |
| Specialist Level Digital and E-commerce Strategy Director | $188,852 |
| Expert Level Digital and E-commerce Strategy Director | $192,592 |
| Entry Level | 8% |
| Mid Level | 6% |
| Senior Level | 5% |
| Top Level | 3% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Web Analytics: Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
B2C: Business-to-consumer (B2C) is a digital sales model in which products and services are sold between a company and consumer, or two consumers. Usually transactd online. Also known as direct to consumer
| Skill | Salary | Demand |
|---|---|---|
|
Collaborating
|
$206,382 |
6%
|
|
Customer Acquisition
|
$202,488 |
4%
|
|
Motivating
|
$202,488 |
4%
|
|
Partnering
|
$202,488 |
4%
|
|
Planning
|
$198,594 |
2%
|
|
Initiative
|
$198,594 |
2%
|
