As of March 01, 2025, the average annual salary for a Digital Strategy Director in Clarksville, TN is $185,180. Salary.com reports that pay typically ranges from $162,120 to $209,390, with most professionals earning between $141,125 and $231,432.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $209,390 | $17,449 | $4,027 | $101 |
| Average | $185,180 | $15,432 | $3,561 | $89 |
| 25th Percentile | $162,120 | $13,510 | $3,118 | $78 |
An entry-level Digital Strategy Director with under 1 year experience makes about $171,123. With less than 2 years of experience, a mid-level Digital Strategy Director makes around $173,258. After 2-4 years, the Digital Strategy Director pay rises to about $176,104. Those senior Digital Strategy Director with 5-8 years of experience earn roughly $179,662, and those Digital Strategy Director having 8 years or more experience are expected to earn about $183,220 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Strategy Director | $171,123 |
| Intermediate Level Digital Strategy Director | $173,258 |
| Senior Level Digital Strategy Director | $176,104 |
| Specialist Level Digital Strategy Director | $179,662 |
| Expert Level Digital Strategy Director | $183,220 |
| Entry Level | 8% |
| Mid Level | 6% |
| Senior Level | 5% |
| Top Level | 3% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Web Analytics: Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
B2C: Business-to-consumer (B2C) is a digital sales model in which products and services are sold between a company and consumer, or two consumers. Usually transactd online. Also known as direct to consumer
| Skill | Salary | Demand |
|---|---|---|
|
Collaborating
|
$196,291 |
6%
|
|
Customer Acquisition
|
$192,587 |
4%
|
|
Motivating
|
$192,587 |
4%
|
|
Partnering
|
$192,587 |
4%
|
|
Planning
|
$188,884 |
2%
|
|
Initiative
|
$188,884 |
2%
|
