As of April 01, 2025, the average annual salary for a Digital Strategy Director in Phoenix, AZ is $177,230. Salary.com reports that pay typically ranges from $160,290 to $191,040, with most professionals earning between $144,867 and $203,613.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $191,040 | $15,920 | $3,674 | $92 |
| Average | $177,230 | $14,769 | $3,408 | $85 |
| 25th Percentile | $160,290 | $13,358 | $3,083 | $77 |
An entry-level Digital Strategy Director with under 1 year experience makes about $166,858. With less than 2 years of experience, a mid-level Digital Strategy Director makes around $168,376. After 2-4 years, the Digital Strategy Director pay rises to about $170,400. Those senior Digital Strategy Director with 5-8 years of experience earn roughly $172,930, and those Digital Strategy Director having 8 years or more experience are expected to earn about $175,460 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Strategy Director | $166,858 |
| Intermediate Level Digital Strategy Director | $168,376 |
| Senior Level Digital Strategy Director | $170,400 |
| Specialist Level Digital Strategy Director | $172,930 |
| Expert Level Digital Strategy Director | $175,460 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 4% |
| Top Level | 2% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Web Analytics: Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
B2C: Business-to-consumer (B2C) is a digital sales model in which products and services are sold between a company and consumer, or two consumers. Usually transactd online. Also known as direct to consumer
| Skill | Salary | Demand |
|---|---|---|
|
Collaborating
|
$187,864 |
6%
|
|
Customer Acquisition
|
$184,319 |
4%
|
|
Motivating
|
$184,319 |
4%
|
|
Partnering
|
$184,319 |
4%
|
|
Planning
|
$180,775 |
2%
|
|
Initiative
|
$180,775 |
2%
|
