As of April 01, 2025, the average annual salary for a Digital Strategy Director in Roanoke, VA is $165,160. Salary.com reports that pay typically ranges from $149,370 to $178,020, with most professionals earning between $134,994 and $189,728.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $178,020 | $14,835 | $3,423 | $86 |
| Average | $165,160 | $13,763 | $3,176 | $79 |
| 25th Percentile | $149,370 | $12,448 | $2,873 | $72 |
An entry-level Digital Strategy Director with under 1 year experience makes about $155,490. With less than 2 years of experience, a mid-level Digital Strategy Director makes around $156,905. After 2-4 years, the Digital Strategy Director pay rises to about $158,791. Those senior Digital Strategy Director with 5-8 years of experience earn roughly $161,148, and those Digital Strategy Director having 8 years or more experience are expected to earn about $163,506 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Strategy Director | $155,490 |
| Intermediate Level Digital Strategy Director | $156,905 |
| Senior Level Digital Strategy Director | $158,791 |
| Specialist Level Digital Strategy Director | $161,148 |
| Expert Level Digital Strategy Director | $163,506 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 4% |
| Top Level | 2% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Web Analytics: Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
B2C: Business-to-consumer (B2C) is a digital sales model in which products and services are sold between a company and consumer, or two consumers. Usually transactd online. Also known as direct to consumer
| Skill | Salary | Demand |
|---|---|---|
|
Collaborating
|
$175,070 |
6%
|
|
Customer Acquisition
|
$171,766 |
4%
|
|
Motivating
|
$171,766 |
4%
|
|
Partnering
|
$171,766 |
4%
|
|
Planning
|
$168,463 |
2%
|
|
Initiative
|
$168,463 |
2%
|
