As of August 01, 2026, the average hourly rate for a Media Planner I in the United States is $27, which translates to an annual salary of about $56,090.
However, the hourly wage can vary significantly based on several factors. Here’s a detailed look at the typical pay range per hour:
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A Media Planner I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Media Planner I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Media Planner I | 0-2 years | $56,083 |
| Marketing Media Planning Specialist II | 2-4 years | $67,727 |
| Marketing Media Buying Specialist III | 4-7 years | $87,794 |
| Marketing Media Planning Specialist IV | 7+ years | $115,361 |
| Media Supervisor | 7+ years | $101,844 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planner Is. For example, consider the average annual salaries in these key locations:
Media Planner I salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $62,790. While startup companies pay approximate $53,118.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $53,118 |
| Growth Stage | 51~500 | $56,179 |
| Established | 501~5000 | $60,634 |
| Enterprise | 5000+ | $62,790 |
For Media Planner I roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Pharmaceuticals sectors offer the strongest compensation, at 20% above the average. In contrast, Media Planner positions in Transportation or MFG Nondurable typically offer lower base pay, as these industries often view Media Planner I as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Financial Services | $67,308 | $32.0 | 20% |
| Pharmaceuticals | $67,308 | $32.0 | 20% |
| Software & Networking | $67,308 | $32.0 | 20% |
| Biotechnology | $64,503 | $31.0 | 15% |
| Internet | $64,503 | $31.0 | 15% |
Understanding how a Media Planner I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Salaries for a Media Planner I can change over time, reflecting shifts in market demand and the overall economy. The median salary from $47,323 in 2023 to around $47,323 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Media Planner I salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2023 |
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| 2024 | $47,323 |
| 2025 |
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| 2026 |
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| 2027 |
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The Financial Services industry offers the highest average compensation for Media Planner I roles, with salaries approximately 20% above the market median.
A Media Planner earns between £54,790 and £70,290 annually, with a median salary of £61,790. This range reflects the varying levels of experience and responsibilities within the role.
To get a job in media planning, you typically need a bachelor's degree in marketing or advertising and 2-4 years of related experience. Strong research skills and a curiosity to learn are essential. The salary for a Media Planner ranges from $54,790 to $70,290, with a median salary of $61,790, reflecting the demand for skilled professionals in this field.
Media planning can be a demanding job, often requiring over 50 hours a week to create proposals under tight deadlines. While the advertising industry is inherently stressful, media planners can earn a salary ranging from $54,790 to $70,290, making the effort worthwhile when they see their strategies succeed for clients.
The highest salary for a Media Planner is ₹70,290. In India, Media Planner salaries typically range from ₹54,790 to ₹70,290, with a mid-salary of ₹61,790. This reflects the compensation for professionals with varying levels of experience, indicating competitive pay in the industry.
Employers typically prefer Planners to have a bachelor's degree in business, supply chain management, or a related field. Proficiency in resource planning and scheduling software is essential, along with advanced skills in Microsoft Excel. The salary for a Media Planner ranges from $54,790 to $70,290, with a median salary of $61,790.
In the US, Media Planners earn between $54,790 and $70,290 annually, with a median salary of $61,790. This reflects a range where top earners can make significantly more, but the average salary for planners is around $69,591.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
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