As of December 01, 2024, the average annual pay of Social Media Manager in Birmingham, AL is $109,870. While Salary.com is seeing that Social Media Manager salary in Birmingham, AL can go up to $134,286 or down to $84,690, but most earn between $96,690 and $122,650. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Manager in the United States.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $122,650 | $10,221 | $2,359 | $59 |
| Average | $109,870 | $9,156 | $2,113 | $53 |
| 25th Percentile | $96,690 | $8,058 | $1,859 | $46 |
An entry-level Social Media Manager with under 1 year experience makes about $104,400. With less than 2 years of experience, a mid-level Social Media Manager makes around $104,988. After 2-4 years, the Social Media Manager pay rises to about $106,359. Those senior Social Media Manager with 5-8 years of experience earn roughly $107,926, and those Social Media Manager having 8 years or more experience are expected to earn about $110,624 on average.
| Levels | Salary |
|---|---|
| Entry Level Social Media Manager | $104,400 |
| Intermediate Level Social Media Manager | $104,988 |
| Senior Level Social Media Manager | $106,359 |
| Specialist Level Social Media Manager | $107,926 |
| Expert Level Social Media Manager | $110,624 |
| Entry Level | 5% |
| Mid Level | 4% |
| Senior Level | 3% |
| Top Level | 2% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Social Media Management: Creating social media content and managing the company's online presence to increase brand visibility and engagement rates across various platforms.
Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
| Skill | Salary | Demand |
|---|---|---|
|
Innovation
|
$115,364 |
5%
|
|
Social Marketing
|
$114,265 |
4%
|
|
Leadership
|
$114,265 |
4%
|
|
Presentation
|
$114,265 |
4%
|
|
Analysis
|
$113,166 |
3%
|
|
Initiative
|
$113,166 |
3%
|
