As of April 01, 2025, the average annual salary for a Market Research Analyst I in Holyoke, MA is $63,362. Salary.com reports that pay typically ranges from $56,495 to $71,538, with most professionals earning between $50,243 and $78,981.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $71,538 | $5,961 | $1,376 | $34 |
| Average | $63,362 | $5,280 | $1,219 | $30 |
| 25th Percentile | $56,495 | $4,708 | $1,086 | $27 |
An entry-level Market Research Analyst I with under 1 year experience makes about $62,850. With less than 2 years of experience, a mid-level Market Research Analyst I makes around $63,606. After 2-4 years, the Market Research Analyst I pay rises to about $65,437. Those senior Market Research Analyst I with 5-8 years of experience earn roughly $65,803, and those Market Research Analyst I having 8 years or more experience are expected to earn about $66,047 on average.
| Levels | Salary |
|---|---|
| Entry Level Market Research Analyst I | $62,850 |
| Intermediate Level Market Research Analyst I | $63,606 |
| Senior Level Market Research Analyst I | $65,437 |
| Specialist Level Market Research Analyst I | $65,803 |
| Expert Level Market Research Analyst I | $66,047 |
| Entry Level | 3% |
| Mid Level | 4% |
| Senior Level | 7% |
| Top Level | 8% |
| Experienced | 8% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Microsoft Office: Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.
SPSS: SPSS stands for “Statistical Package for the Social Sciences”, it is a Windows based program that is used to perform data entry, analysis and to create tables and graphs. Capable of handling large amounts of data and can perform all of the analyses.
| Skill | Salary | Demand |
|---|---|---|
|
Digital Marketing
|
$68,431 |
8%
|
|
Clinical Research
|
$68,431 |
8%
|
|
CRM
|
$67,798 |
7%
|
|
Google Analytics
|
$67,164 |
6%
|
|
Tableau
|
$66,531 |
5%
|
|
SQL
|
$66,531 |
5%
|
