How much does a Marketing Director make in Westwood, CA? The average Marketing Director salary in Westwood, CA is $193,777 as of September 01, 2024, but the range typically falls between $172,685 and $218,482. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Marketing Director Salary in Westwood, California
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Marketing Director Salary in Westwood, CA
Marketing Director Salaries by Percentile
| Percentile | Salary | Location | Last Updated |
| 10th Percentile Marketing Director Salary | $153,481 | Westwood,CA | September 01, 2024 |
| 25th Percentile Marketing Director Salary | $172,685 | Westwood,CA | September 01, 2024 |
| 50th Percentile Marketing Director Salary | $193,777 | Westwood,CA | September 01, 2024 |
| 75th Percentile Marketing Director Salary | $218,482 | Westwood,CA | September 01, 2024 |
| 90th Percentile Marketing Director Salary | $240,974 | Westwood,CA | September 01, 2024 |
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What skills does a Marketing Director need?
Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
1.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
2.
Business Development: Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
3.
Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.
What skills can make your compensation higher?
Mastering certain skills can make the compensation of a Marketing Director higher. Salary.com's Real-time Job Posting Salary Data provides you the latest highly compensated skills to help you get a higher pay. For example, if you master Product Marketing, you can get a 5% salary raise. If you are good at B2B, your salary will increase by 4%. If you are expert in Innovation, your salary will rise by 4%.
| Skill | Salary | Demand |
|---|---|---|
|
Product Marketing
|
$203,466 |
5%
|
|
B2B
|
$201,528 |
4%
|
|
Innovation
|
$201,528 |
4%
|
|
Insight
|
$201,528 |
4%
|
|
Alignment
|
$201,528 |
4%
|
|
Marketing Strategy
|
$199,590 |
3%
|
For Employees
For Employers
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Job Description for Marketing Director
Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description
See user submitted job responsibilities for Marketing Director.
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Revolution Medicines - Redwood City, CARevolution Medicines is a clinical-stage precision oncology company focused on developing novel targeted therapies to inhibit frontier targets in RAS-addic...- 6 Days Ago
Career Path for Marketing Director
A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.
For Marketing Director, the upper level is Marketing Director, Senior and then progresses to VP of Marketing.
Those that have already made the climb...
Steven M. Chaouki, President, U.S. Markets and Consumer Interactive
TransUnion operates as a global consumer credit reporting agency that provides risk and information solutions. The company operates in three segments: U.S. Markets, International, and Consumer Interactive. The U.S. Markets segment provides consumer reports, actionable insights, and analytic services to businesses, whic... More
Fiscal Year Ended in 2023
What does a Marketing Director do?
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In order to drive traffic to a site, Internet marketing directors manage advertising elements like Pay-per-Click and Google AdWords.
December 29, 2019
Marketing Director in Riverside, CA
The industry where you are pursuing a position as a director also matters.
December 27, 2019
Marketing Director in Winston Salem, NC
Marketing comes up with an exciting new strategy based on cutting-edge research, but the sales team refuses to support it because it views the it as yet another unrealistic plan based on hypothetical concepts without real-world applications, which may hurt commissions.
December 14, 2019
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Marketing Director Pay Difference by Location
Marketing Director salary varies from city to city. Compared with national average salary of Marketing Director, the highest Marketing Director salary is in San Francisco, CA, where the Marketing Director salary is 25.0% above. The lowest Marketing Director salary is in Miami, FL, where the Marketing Director salary is 3.5% lower than national average salary.
| City, State | Compared to national average |
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| City, State San Francisco, CA |
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| City, State Miami, FL |
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| City, State Boston, MA |
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About Westwood, California
Westwood is a census-designated place (CDP) in Lassen County, California, United States. Westwood is located 20 miles (32 km) west-southwest of Susanville, at an elevation of 5,128 feet (1,563 m). The population was 1,647 at the 2010 census, down from 1,998 at the 2000 census. Westwood is the hometown of mythical logger Paul Bunyan.
Westwood is built upon lava flows from Cascade Mountain Range volcanoes to the north. Keddie Ridge is considered to be at the northern end of the Sierra Nevada Mountain Range.
According to the United States Census Bureau, the CDP has a total area of 5.5 square mil...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
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Level of Education for Marketing Director
Jobs with different levels of education may pay very differently. Check the Marketing Director salary of your education level.
Marketing Director Salary by Global Country
Marketing Director salary varies from country to country. There are several factors that mainly impact the Marketing Director salary, including cost of living, economic conditions, market rates and legal differences. Click below to Marketing Director salary of the other country.
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Understand the total compensation opportunity for a Marketing Director, base salary plus other pay elements
Average Base Salary
Core compensation
172685
218482
Average Total Cash Compensation
Includes base and annual incentives
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Director in Westwood, CA. The base salary for Marketing Director ranges from $172,685 to $218,482 with the average base salary of $193,777. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $195,233 to $260,413 with the average total cash compensation of $224,487.
Similar Job Titles:
Channel Marketing Director, Digital Marketing Director, E-commerce Marketing Director, Marketing Communications Director, Marketing Director, Senior
See additional Similar Jobs
About Westwood, California Westwood is a census-designated place (CDP) in Lassen County, California, United States. Westwood is located 20 miles (32 km) west-southwest of Susanv....More
Westwood, California area prices were up 2.5% from a year ago View the Cost of Living in Westwood, California
Marketing Director Salary in popular cities: Los Angeles, San Diego, San Jose
Skills associated with Marketing Director: Customer Relationship Management (CRM) software, Marketing Analytics, Tactical Planning, Marketing Support ...More
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