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Media Planning Analyst II Salary in the United States

How much does a Media Planning Analyst II make in the United States?

As of August 01, 2026, the average salary for a Media Planning Analyst II in the United States is $67,727 per year, which breaks down to an hourly rate of $33.

However, a Media Planning Analyst II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $73,854
  • Majority Range (25th-75th percentile): $62,273 to $70,934
  • Entry-Level (10th percentile): $57,307
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Media Planning Analyst II Salaries

A Media Planning Analyst II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Media Planning Analyst II Salaries?

Experience is a primary driver of a Media Planning Analyst II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Media Planning Analyst I (0-2 years): $56,083
  • Media Planning Analyst II (2-4 years): $67,727
  • Media Planning Analyst III (4-7 years): $87,794
  • Media Planning Analyst IV (7+ years): $115,361
  • Media Supervisor (7+ years): $101,844
Job Role Years of Experience Average Salary
Media Planning Analyst I0-2 years$56,083
Media Planning Analyst II2-4 years$67,727
Media Planning Analyst III4-7 years$87,794
Media Planning Analyst IV7+ years$115,361
Media Supervisor7+ years$101,844
View as Graph

How Do Media Planning Analyst IIs Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planning Analyst IIs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $74,987.
  • California: $74,703.
  • Massachusetts: $73,707.

Top Paying Cities for Media Planning Analyst II

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $85,424
  • San Francisco: $84,489
  • Oakland: $82,708

What Skills Can Increase a Media Planning Analyst II's Salary?

Demanded Skills for the Role:

  • Planning (Mentioned in 17.01% Job Postings): An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.
  • PowerPoint (Mentioned in 2.55% Job Postings): A computer software created by Microsoft which allows the user to create slides with recordings, narrations, transitions and other features in order to present information.
  • Campaign Management (Mentioned in 1.33% Job Postings): Planning, tracking and analyzing of all the marketing initiatives to increase the quality of our business's strategies.
Skills Demand Percentage
Planning 17.01%
PowerPoint 2.55%
Campaign Management 1.33%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Media Planning Analyst II's salary.

  • Customer Relationship Management: Can increase your salary by up to 9%.
  • Leadership: Can increase your salary by up to 7%.
  • RFP: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Customer Relationship Management $73,822
9%
Leadership $72,468
7%
RFP $71,791
6%
Get Latest Data

Media Planning Analyst II Salary by Company Size: Startups vs. Enterprise

Media Planning Analyst II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $75,816. While startup companies pay approximate $64,139.

Media Planning Analyst II Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $64,139
Growth Stage 51~500 $67,835
Established 501~5000 $73,214
Enterprise 5000+ $75,816

Media Planning Analyst II Salary by Industry: Top Paying Sectors

For Media Planning Analyst II roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Software & Networking sectors offer the strongest compensation, at 15% above the average. In contrast, Media Planning Analyst positions in Transportation or Hospitality & Leisure typically offer lower base pay, as these industries often view Media Planning Analyst II as a support function rather than a direct revenue driver.

The top paying industries for a Media Planning Analyst II

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$77,886$37.015%
Software & Networking$77,886$37.015%
Aerospace & Defense$74,500$36.010%
Energy & Utilities$74,500$36.010%
Pharmaceuticals$74,500$36.010%

How Education impacts an Media Planning Analyst II's Salary?

Your level of education can impact your salary potential. While many Media Planning Analyst II enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Media Planning Analyst II with a Bachelor's Degree is between $67,504 and $73,080.

Media Planning Analyst II Salaries by Degree Level

Typical Education for Media Planning Analyst II
Degree Level % of user with this level of education
No Diploma 0.7%
High School 1.2%
Associates 2.1%
Bachelors 85.4%
Masters 10.5%
Doctorate 0.1%
View as Graph

Media Planning Analyst II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Media Planning Analyst II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$62,273
Average $67,727/year
$70,934
$5,189
Average $5,644/month
$5,911
$1,198
Average $1,302/week
$1,364
$30
Average $33/hour
$34
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $70,934 $5,911 $1,364 $34
Average $67,727 $5,644 $1,302 $33
25th Percentile $62,273 $5,189 $1,198 $30

Media Planning Analyst II Salary Growth & Career Path

Media Planning Analyst II

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Media Planning Analyst II, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Advertising Coordinator III $87,801 30%
Media Planning Analyst III $87,794 30%

Most common benefits for Media Planning Analyst II

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Media Planning Analyst II

Here are companies hiring for Media Planning Analyst II and their salaries, click below for more details.

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FAQ about Media Planning Analyst II

1. Where can a Media Planning Analyst II earn the most?

A Media Planning Analyst II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Media Planning Analyst II earns the most in San Jose, CA, where the annual salary of a Media Planning Analyst II is $85,424.

2. What is the highest pay for Media Planning Analyst II?

The highest pay for Media Planning Analyst II is $73,854.

3. What is the lowest pay for Media Planning Analyst II?

The lowest pay for Media Planning Analyst II is $57,307.

4. What are the responsibilities of Media Planning Analyst II?

Responsible for the planning, execution, and optimization of media plans across multiple media channels. Coordinates the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns are accurate, data-driven, and reach the target audience. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns and ongoing campaign evolvement. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.

5. What industry pays the highest salary for Media Planning Analyst II?

The Financial Services industry offers the highest average compensation for Media Planning Analyst II roles, with salaries approximately 15% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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