Product/Brand Marketing Senior Manager Salary in Modesto, California

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Product/Brand Marketing Senior Manager Salary in Modesto, CA

How much does a Product/Brand Marketing Senior Manager make in Modesto, CA? The average Product/Brand Marketing Senior Manager salary in Modesto, CA is $194,037 as of September 01, 2024, but the range typically falls between $175,390 and $214,836. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

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Product/Brand Marketing Senior Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Product/Brand Marketing Senior Manager Salary $158,413 Modesto,CA September 01, 2024
25th Percentile Product/Brand Marketing Senior Manager Salary $175,390 Modesto,CA September 01, 2024
50th Percentile Product/Brand Marketing Senior Manager Salary $194,037 Modesto,CA September 01, 2024
75th Percentile Product/Brand Marketing Senior Manager Salary $214,836 Modesto,CA September 01, 2024
90th Percentile Product/Brand Marketing Senior Manager Salary $233,772 Modesto,CA September 01, 2024
25% $175,390 10% $158,413 90% $233,772 75% $214,836 $194,037 50%(Median) Didn’t find job title? Click
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Check out Product/Brand Marketing Senior Manager Job Openings in Modesto, California

SR. MARKETING MANAGER, EVIDENCE MARKETING - IRVINE, CA

Johnson & Johnson - Irvine, CA

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SR. PARTNER MARKETING MANAGER

DocuSign - San Francisco, CA

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SR PRODUCT MARKETING MANAGER

Gong.io - San Francisco, CA

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SR MANAGER, BRAND MARKETING

Athleta - San Francisco, CA

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What skills does a Product/Brand Marketing Senior Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Go-to-Market Strategy: A plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage.

3.

Customer Success: Customer success is a method for ensuring customers reach their desired outcomes when using an organization's product or service.

See More Skills
Leadership 6.16%
Go-to-Market Strategy 2.18%
Customer Success 1.19%
Others 90.47%
What skills can make your compensation higher?
Mastering certain skills can make the compensation of a Product/Brand Marketing Senior Manager higher. Salary.com's Real-time Job Posting Salary Data provides you the latest highly compensated skills to help you get a higher pay. For example, if you master Product Strategy, you can get a 5% salary raise. If you are good at Problem Solving, your salary will increase by 3%. If you are expert in Product Development, your salary will rise by 3%.
Skill Salary Demand
Product Strategy
 $203,739
5%
Problem Solving
 $199,858
3%
Product Development
 $199,858
3%
Alignment
 $199,858
3%
Partnering
 $199,858
3%
Leadership
 $199,858
3%
Get Latest Data
Last Updated on September 01, 2024

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Job Description for Product/Brand Marketing Senior Manager

Product/Brand Marketing Senior Manager manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Marketing Senior Manager reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies effective sales channels. Additionally, Product/Brand Marketing Senior Manager translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Product/Brand Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)... View full job description

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Salary.com job board provides millions of Product/Brand Marketing Senior Manager information for you to search for. Click on search button below to see Product/Brand Marketing Senior Manager job openings or enter a new job title here.

Job Openings for Product/Brand Marketing Senior Manager in Modesto, CA
  • Johnson & Johnson - Irvine, CA
    DescriptionThe Senior Marketing Manager, Evidence Marketing leads Johnson & Johnson MedTech’s electrophysiology activities surrounding the marketing strate...
    - 2 Days Ago
  • DocuSign - San Francisco, CA
    Company Overview. Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solution...
    - 2 Days Ago
  • Gong.io - San Francisco, CA
    Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue g...
    - 4 Days Ago
  • Athleta - San Francisco, CA
    About AthletaFor the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Co...
    - 4 Days Ago
  • DocuSign - San Francisco, CA
    Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions ...
    - 5 Days Ago

Career Path for Product/Brand Marketing Senior Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Product/Brand Marketing Senior Manager, the first career path typically starts with a Category Management Director position, and then progresses to VP of Category Management.

Additionally, the second career path typically starts with a Product/Brand Marketing Director position, and then progresses to VP of Product/Brand Marketing.

Product/Brand Marketing Senior Manager
Category Management Director
Product/Brand Marketing Director
VP of Category Management
VP of Product/Brand Marketing
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Product/Brand Marketing Senior Manager Pay Difference by Location

Product/Brand Marketing Senior Manager salary varies from city to city. Compared with national average salary of Product/Brand Marketing Senior Manager, the highest Product/Brand Marketing Senior Manager salary is in San Francisco, CA, where the Product/Brand Marketing Senior Manager salary is 25.0% above. The lowest Product/Brand Marketing Senior Manager salary is in Miami, FL, where the Product/Brand Marketing Senior Manager salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Product/Brand Marketing Senior Manager, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
175390
214836
194037

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
196663
255741
222406
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Product/Brand Marketing Senior Manager in Modesto, CA. The base salary for Product/Brand Marketing Senior Manager ranges from $175,390 to $214,836 with the average base salary of $194,037. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $196,663 to $255,741 with the average total cash compensation of $222,406.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

175390
214836

 

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How much should you be paid?

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About Modesto, California    Modesto /məˈdɛstoʊ/ (Spanish for "modest"), officially the City of Modesto, is the county seat and largest city of Stanislaus County, California, Unit....More

Modesto, California  area prices were up 2.5% from a year ago    View the Cost of Living in Modesto, California

Product/Brand Marketing Senior Manager Salary in popular cities: Los Angeles, San Diego, San Jose

Skills associated with Product/Brand Marketing Senior Manager: Brand Management, Trend Analysis, Marketing Analytics, Product Marketing ...More

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