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Hourly Wage for Sales Manager Salary in the United States

What is the hourly salary range of Sales Manager?

As of September 01, 2026, the average hourly rate for a Sales Manager in the United States is $61, which translates to an annual salary of about $126,546.

However, the hourly wage can vary significantly based on several factors. Here’s a detailed look at the typical pay range per hour:

  • Top Earners (90th percentile): $78 per hour
  • Majority Range (25th-75th percentile): $55 to $70 per hour
  • Entry-Level (10th percentile): $50 per hour
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Sales Manager Salaries

A Sales Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Sales Manager Salaries?

Experience is a primary driver of a Sales Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Sales Supervisor - Outside (3-5 years): $96,871
  • Sales Supervisor (5+ years): $107,314
  • Sales Manager (5+ years): $126,546
  • Sales Senior Manager (5+ years): $165,032
  • Sales Director (5+ years): $190,923
Job Role Years of Experience Average Salary
Sales Supervisor - Outside3-5 years$96,871
Sales Supervisor5+ years$107,314
Sales Manager5+ years$126,546
Sales Senior Manager5+ years$165,032
Sales Director5+ years$190,923
View as Graph

How Do Sales Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Sales Managers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $140,112.
  • California: $139,580.
  • Massachusetts: $137,720.

Top Paying Cities for Sales Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $159,612
  • San Francisco: $157,865
  • Oakland: $154,538

What Skills Can Increase a Sales Manager's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 14.35% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Outside Sales (Mentioned in 1.7% Job Postings): Outside sales refer to the sales of products or services by sales personnel that physically go out into the field to meet with prospective customers.
  • Customer Satisfaction (Mentioned in 1.36% Job Postings): Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
Skills Demand Percentage
Customer Service 14.35%
Outside Sales 1.7%
Customer Satisfaction 1.36%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Sales Manager's salary.

  • Retail Industry: Can increase your salary by up to 8%.
  • Consumer Electronics: Can increase your salary by up to 7%.
  • Sales Operations: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Retail Industry $136,670
8%
Consumer Electronics $135,404
7%
Sales Operations $134,139
6%
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Sales Manager Salary by Company Size: Startups vs. Enterprise

Sales Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $141,420. While startup companies pay approximate $119,627.

Sales Manager Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $119,627
Growth Stage 51~500 $126,518
Established 501~5000 $136,559
Enterprise 5000+ $141,420

Sales Manager Salary by Industry: Top Paying Sectors

For Sales Manager roles, the industry you choose can affect earning potential by as much as 63% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Internet sectors offer the strongest compensation, at 32% above the average. In contrast, Sales Manager positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Sales Manager as a support function rather than a direct revenue driver.

The top paying industries for a Sales Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$167,487$81.032%
Internet$161,284$78.027%
Pharmaceuticals$161,284$78.027%
Financial Services$155,081$75.023%
Biotechnology$148,878$72.018%

How Education impacts a Sales Manager's Salary?

Your level of education can impact your salary potential. While many Sales Manager enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Sales Manager with a Bachelor's Degree is between $130,208 and $141,452.

Sales Manager Salaries by Degree Level

Typical Education for Sales Manager
Degree Level % of user with this level of education
No Diploma 0.6%
High School 19.0%
Associates 9.6%
Bachelors 56.0%
Masters 14.2%
Doctorate 0.6%
View as Graph

Sales Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Sales Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$114,936
Average $126,546/year
$144,893
$9,578
Average $10,546/month
$12,074
$2,210
Average $2,434/week
$2,786
$55
Average $61/hour
$70
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $144,893 $12,074 $2,786 $70
Average $126,546 $10,546 $2,434 $61
25th Percentile $114,936 $9,578 $2,210 $55

Most common benefits for Sales Manager

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Sales Manager

Here are companies hiring for Sales Manager and their salaries, click below for more details.

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FAQ about Sales Manager

1. What are the responsibilities of Sales Manager?

Manages the sales teams and supporting operations to implement the organizational sales strategy and drive revenue growth. Researches and promotes techniques, tools, and structures to support the sales process and meet defined sales metrics. Monitors customer feedback and insights and collaborates with internal stakeholders to identify and suggest new products. Conducts long-term and short-term goal setting for teams and individuals and uses data to measure and monitor sales processes, identify issues, and enhance performance. Monitors the industry, business environment, competitors, and customers to develop action plans for expanding and retaining the customer base. Typically requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

2. What are the skills of Sales Manager

Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.)

Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.

2.)

Outside Sales: Outside sales refer to the sales of products or services by sales personnel that physically go out into the field to meet with prospective customers.

3.)

Customer Satisfaction: Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.

Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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