As of July 01, 2026, the average salary for a Sales Manager in Wisconsin is $124,447 per year, which breaks down to an hourly rate of $60.
However, a Sales Manager's salary can vary significantly. Here’s a look at the typical salary range:
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Sales Manager Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $142,427 | $11,869 | $2,739 | $68 |
| Average | $124,447 | $10,371 | $2,393 | $60 |
| 25th Percentile | $112,982 | $9,415 | $2,173 | $54 |
Performance Food Group - Sheboygan, WI
Performance Food Group - West Bend, WI
UniFirst - Neenah, WI
STS Technical Services - Milwaukee, WI
A Sales Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Sales Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Sales Supervisor - Outside | 3-5 years | $95,262 |
| Sales Supervisor | 5+ years | $105,541 |
| Sales Manager | 5+ years | $124,447 |
| Sales Senior Manager | 5+ years | $162,332 |
| Sales Director | 5+ years | $187,766 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Sales Managers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Sales Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $139,193. While startup companies pay approximate $117,716.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $117,716 |
| Growth Stage | 51~500 | $124,503 |
| Established | 501~5000 | $134,417 |
| Enterprise | 5000+ | $139,193 |
For Sales Manager roles, the industry you choose can affect earning potential by as much as 63% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Internet sectors offer the strongest compensation, at 32% above the average. In contrast, Sales Manager positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Sales Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Software & Networking | $164,709 | $79.0 | 32% |
| Internet | $158,609 | $76.0 | 27% |
| Pharmaceuticals | $158,609 | $76.0 | 27% |
| Financial Services | $152,508 | $73.0 | 23% |
| Biotechnology | $146,408 | $70.0 | 18% |
Understanding how a Sales Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $142,427 | $11,869 | $2,739 | $68 |
| Average | $124,447 | $10,371 | $2,393 | $60 |
| 25th Percentile | $112,982 | $9,415 | $2,173 | $54 |
For a Sales Manager, the most direct path to higher earnings is advancing to the Sales Senior Manager role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $162,332 - a projected growth of 30% over your current level.
Ready to take the next step in your career? Browse thousands of current Sales Manager job openings on our job board. Use the search bar below to find your perfect match.
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