Social Media Marketing Strategist Salary in the United States

Salary Job Description Job Description Compare Jobs Compare Jobs Similar Jobs Similar Jobs Job Openings Job Openings

Social Media Marketing Strategist Salary in the United States

Change City

What is the salary range of a Social Media Marketing Strategist?

As of August 01, 2025, the average annual salary for a Social Media Marketing Strategist in the United States ranges from $61,132 (25th percentile) to $74,693 (75th percentile), with a median annual salary of $68,513 and an hourly rate of $33. A Social Media Marketing Strategist's salary is shaped by several key factors, including experience level, specific skills, industry differences, company size, and more. Below, we'll explore how each of these influences compensation.

Compensation Planning Develop a Job description Pay Equity Salary Benchmarking Calculate Salary Midpoint
Salary Salary + Bonus Benefits
Paid Annually Paid Monthly Paid Semimonthly Paid Biweekly Paid Weekly Paid Hourly
View as table View as graph 25% $61,132 10% $54,411 90% $80,319 75% $74,693 $68,513 50%(Median) Didn’t find job title? Click
Employers: Find Surveys For This Job Employers: Price Your Company Jobs Employees: View your Salary

Social Media Marketing Strategist Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $74,693 $6,224 $1,436 $36
Average $68,513 $5,709 $1,318 $33
25th Percentile $61,132 $5,094 $1,176 $29
500+ Social Media Marketing Strategist job openings Go >
Check out Social Media Marketing Strategist Job Openings in the United States
Marketing & Social Media Coordinator

Wells Brothers Inc - Anna, OH

Social Media & Marketing Coordinator

MASTER VRABLE HEALTHCARE INC/ THERA - Powell, OH

Marketing & Social Media Assistant (Federal Work Study)

Columbus State Community College - Columbus, OH

Marketing and Social Media Coordinator

Neighborhood Health Association - Toledo, OH

Search More Social Media Marketing Strategist Jobs in the United States
Select State
Alaska Alabama Arkansas Arizona California Colorado Connecticut District of Columbia Delaware Florida Georgia Hawaii Iowa Idaho Illinois Indiana Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Minnesota Missouri Mississippi Montana North Carolina North Dakota Nebraska New Hampshire New Jersey New Mexico Nevada New York Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Virginia Vermont Washington Wisconsin West Virginia Wyoming
Select City
San Francisco, CA Washington, DC Miami, FL Chicago, IL Boston, MA New York, NY Dallas, TX
Choose Similar Job
Social Media Strategist I Social Media Strategist III Social Media Strategist II Social Media Strategist Social Media Content Strategist Senior Social Media Strategist Social Media Marketing Influence Marketing Strategist I Influence Marketing Strategist III Influence Marketing Strategist II Marketing Communications Strategist I
Choose Category
Internet and New Media Marketing
Cost of Living
Average Salary for United States
See it in Action

How much does a Social Media Marketing Strategist make by hour, week, month, and year?

Salary.com provides you with accurate and diversified Social Media Marketing Strategist salary data based on specialized databases to help you get a fairer salary. Click the switch button below to see more details about Social Media Marketing Strategist hourly pay, weekly pay, monthly pay and so on.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on August 01, 2025
$61,132
Average $68,513/year
$74,693
$5,094
Average $5,709/month
$6,224
$1,176
Average $1,318/week
$1,436
$29
Average $33/hour
$36
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $74,693 $6,224 $1,436 $36
Average $68,513 $5,709 $1,318 $33
25th Percentile $61,132 $5,094 $1,176 $29

How does experience level affect a Social Media Marketing Strategist's Salary?

An entry-level Social Media Marketing Strategist with less than 1 year of experience earns about $65,560. With 1-2 years of experience, the average salary increases to $65,787. For 2-4 years of experience, the pay typically rises to $68,513. Senior-level professionals with 5-8 years of experience earn around $71,058, and those with over 8 years of experience can expect an average of $71,239.

Levels Salary
Entry Level Social Media Marketing Strategist $65,560
Intermediate Level Social Media Marketing Strategist $65,787
Senior Level Social Media Marketing Strategist $68,513
Specialist Level Social Media Marketing Strategist $71,058
Expert Level Social Media Marketing Strategist $71,239
$65,560 0 yr
$65,787 < 2 yrs
$68,513 2-4 yrs
$71,058 5-8 yrs
$71,239 > 8 yrs
View as Table
View as Graph

What Am I Worth?

How much does salary of Social Media Marketing Strategist vary from state to state?

Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.

For example, as of August 01, 2025:
  • In California, the average yearly salary for a Social Media Marketing Strategist is $75,570.
  • In Massachusetts, the average annual salary is $74,563.
  • In New Jersey, a Social Media Marketing Strategist earns $74,261 per year.
Change City

How much does salary of Social Media Marketing Strategist vary from city to city?

Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.

For example, as of August 01, 2025:
  • In San Francisco, CA, the average yearly salary for a Social Media Marketing Strategist is $85,566.
  • In New York, NY, the average annual salary is $79,400.
  • In Boston, MA, a Social Media Marketing Strategist earns $76,413 per year.
Change City

What are the salaries of a Social Media Marketing Strategist with different levels of education?

Salaries for Social Media Marketing Strategist with a High School Diploma or Technical Certificate

According to our 100% employer reported salary sources the median salary for a Social Media Marketing Strategist with a No Diploma is $70,963 - $76,365. Please try our salary wizard to explore how other factors like location, Years of experience and number of direct reports can impact your base pay and bonus.

Social Media Marketing Strategist Salaries by Degree Level

Last Updated on August 01, 2025
Typical Education for Social Media Marketing Strategist
Degree Level % of user with this level of education
No Diploma 6.7%
Associates 6.7%
Bachelors 73.3%
Masters 13.3%
view as graph

Salaries of jobs related to Social Media Marketing Strategist

What is the salary trend of Social Media Marketing Strategist?

As of August 01, 2025, our research reveals a significant shift in Social Media Marketing Strategist compensation over the past six years. For example, the median salary increased from $70,211 in 2023 to approximately $70,271 in 2025. (For a detailed analysis of Social Media Marketing Strategist salary trends, click here.)

Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.

Average Annual Salary of Social Media Marketing Strategist Over Time

2022
$???
2023
$70,211
2024
$70,548
2025
$70,271
2026
$???
Year Average Annual Salary
2022 View More
2023 $70,211
2024 $70,548
2025 $70,271
2026 View More

Social Media Marketing Strategist bonus and incentive rates

Based on HR-reported data: a national average with a geographic differential
Base Salary 61.4%
Bonuses 8.9%
Social Security 5.4%
401k/403b 3.0%
Disability 1.4%
Healthcare 7.4%
Pension 3.8%
Time Off 8.7%
Employers: Find Surveys For This Job
Core Compensation
Median % of Total
Base Salary $68,513 61.4%
Bonus $9,979 8.9%
Value of Benefits
Median % of Total
Social Security $6,038 5.4%
401K/403B $3,315 3.0%
Disability $1,579 1.4%
Healthcare $8,241 7.4%
Pension $4,262 3.8%
Time Off $9,715 8.7%
Total Compensation $111,643 100%
Employees: Get a Salary Increase
Employers: Price Your Company Jobs

Most common benefits for Social Media Marketing Strategist

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.

Compensation Planning

Common company salaries for Social Media Marketing Strategist

Here are companies hiring for Social Media Marketing Strategist and their salaries, click below for more details.

Job openings of Social Media Marketing Strategist

Salary.com job board provides millions of Social Media Marketing Strategist information for you to search for. Click on search button below to see Social Media Marketing Strategist job openings or enter a new job title here.

United States
Popular Locations
San Francisco, CA Washington, DC Miami, FL Chicago, IL Boston, MA
For Employees

Get a Salary Increase

Analyze the market and your qualifications to negotiate your salary with confidence.

Search Job Openings

Search thousands of open positions to find your next opportunity.
For Employers

Adjust Employee Salary

Individualize employee pay based on unique job requirements and personal qualifications.

Price My Industry Jobs

Get the latest market price for benchmark jobs and jobs in your industry.

About Our Data

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst