A10 NETWORKS INC Regional Sales Manager Salary in the United States

How much does a Regional Sales Manager make at companies like A10 NETWORKS INC in the United States? The average salary for Regional Sales Manager at companies like A10 NETWORKS INC in the United States is $149,650 as of January 26, 2024, but the range typically falls between $120,683 and $178,618. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities2


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What does a Regional Sales Manager do at companies like A10 NETWORKS INC?

The Regional Sales Manager has responsibility for managing and developing accounts within the Enterprise and Service Provider markets throughout the region.

You will be responsible for representing A10 Networks and selling its products and services to assigned major accounts, specifically you will employ a high-touch, high-value sales model to successfully position A10 Networks technology into accounts. You will spend 80% of your time with end-users.

You will be responsible for developing strategic customer relationships and new account sales across the territory. Specific requirements include developing a robust sales pipeline leading to the achievement of personal and team quotas.

Candidate Qualifications:

The candidate must have prior experience of working as part of a major-account sales team selling network, infrastructure or enterprise software solutions. The ideal candidate will bring in prior relationships with a wide range of Major accounts and channel partners.

Position Qualifications:

  • Primary focus of this role is end-user sales and the role is responsible to drive end user new business sales.
  • Grow the business and deliver results to meet/exceed assigned target, control.
  • Identify and qualify business opportunities with Major Accounts, Service Providers and mid-Market Accounts. Support our Distributor to develop new effective resellers in region, and make strategic business plans to drive business with partners. Includes negotiation, coordination and business decisions to close deals.
  • Develop reference accounts in select sectors with priority according to guidelines.
  • Develop and present professional sales presentations, control project progress at each stage, make constant sales calls and follow up with any potential leads, work with partners aggressively to close deals and finalise contracts, meet/exceed sales quotas and revenue goals. Provide effective communication of A10's technology value propositions and solutions.
  • Manage partners' sales forecast reports as well as short-term/long-term business plans in an effective manner.
  • Maintain constant internal communications with Sales Engineer team and outside staff of resellers and customers. Turn in business forecast pipeline regularly and review with regional directors on a weekly basis.


  • The ideal candidate will have a proven career within high tech start-up companies working as a Sales Executive within the Enterprise marketplace.
  • The ideal candidate will have experience of value-based selling and experience of working with ROI and TCO based proposals for customers.
  • A degree is mandatory. Ideally with a computer science (or relevant) technical degree, you will be used to working in a high-pressure start up environment, and will be familiar with the complexities of a high growth business environment.
  • The ideal candidate will have a “Cradle to Grave” sales strategy (cold calling to close) and will enjoy the challenge of stimulating end-user interest in A10’s technology.
  • The desirable candidate will have an in-depth knowledge of Application and Network Infrastructure and will be familiar with all aspects of the network as well as developing technology trends. There is a very strong preference for application layer experience.


  • BS/BA degree or equivalent work experience.
  • Minimum 4-year direct work experience within Internet or networking market.
  • Minimum 10 years sales experience
  • Experience of a two-tier Distribution model is a must.
  • Good written and oral communication, including formal presentation skills.
  • Self-motivated for new challenges to successfully deliver results.
  • Must be able to work under pressure with limited resources.
  • Strategic planning to build stable business stream.
  • Demonstrate professional knowledge to customers with good communication skills.
  • Good working knowledge of Salesforce.com (SFDC)
  • Good working knowledge of MS Outlook, Word, Excel, and PowerPoint.

A10 Networks is an equal opportunity employer and a VEVRAA federal subcontractor.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.  A10 also complies with all applicable state and local laws governing nondiscrimination in employment.


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$120,683 Low Average $149,650 High $178,618

Understand the total compensation opportunity for Regional Sales Manager at companies like A10 NETWORKS INC, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the A10 NETWORKS INC Regional Sales Manager in the United States, which includes base, and annual incentives can vary anywhere from $120,683 to $178,618 with an average total cash compensation of $149,650. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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