Market Research Executive Salary in the United States

How much does a Market Research Executive make in the United States?

As of January 01, 2026, the average salary for a Market Research Executive in the United States is $73,745 per year, which breaks down to an hourly rate of $35.

However, a Market Research Executive's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $84,601
  • Majority Range (25th-75th percentile): $68,938 to $79,428
  • Entry-Level (10th percentile): $64,561
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View as table View as graph 25% $68,938 10% $64,561 90% $84,601 75% $79,428 $73,745 50%(Median) Didn’t find job title? Click

Market Research Executive Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $79,428 $6,619 $1,527 $38
Average $73,745 $6,145 $1,418 $35
25th Percentile $68,938 $5,745 $1,326 $33
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Key Factors That Influence Market Research Executive Salaries

A Market Research Executive's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Market Research Executive Salaries?

Experience is a primary driver of a Market Research Executive's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $73,278
  • Early Career (1-2 years): $73,411
  • Mid-Level (2-4 years): $75,224
  • Senior-Level (5-8 years): $77,899
  • Expert (over 8 years): $78,090
Levels Salary
Entry Level Market Research Executive$73,278
Intermediate Level Market Research Executive$73,411
Senior Level Market Research Executive$75,224
Specialist Level Market Research Executive$77,899
Expert Level Market Research Executive$78,090
$73,278 0 yr
$73,411 < 2 yrs
$75,224 2-4 yrs
$77,899 5-8 yrs
$78,090 > 8 yrs
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What Am I Worth?

How Do Market Research Executive Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Research Executives. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $81,650.
  • California: $81,341.
  • Massachusetts: $80,257.

Top Paying Cities for Market Research Executives

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $93,015
  • San Francisco: $92,100
  • Oakland: $90,057

What Skills Can Increase a Market Research Executive's Salary?

Demanded Skills for the Role:

  • Leadership (Mentioned in 5.05% Job Postings): Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
  • Acute Care (Mentioned in 2.99% Job Postings): Acute care is a branch of secondary health care where a patient receives active but short-term treatment for a severe injury or episode of illness, an urgent medical condition, or during recovery from surgery. In medical terms, care for acute health conditions is the opposite from chronic care, or longer term care. Acute care services are generally delivered by teams of health care professionals from a range of medical and surgical specialties. Acute care may require a stay in a hospital emergency department, ambulatory surgery center, urgent care centre or other short-term stay facility, along with the assistance of diagnostic services, surgery, or follow-up outpatient care in the community. Hospital-based acute inpatient care typically has the goal of discharging patients as soon as they are deemed healthy and stable. Acute care settings include emergency department, intensive care, coronary care, cardiology, neonatal intensive care, and many general areas where the patient could become acutely unwell and require stabilization and transfer to another higher dependency unit for further treatment.
  • Home Care (Mentioned in 2.08% Job Postings): Homecare is health care or supportive care provided by a professional caregiver in the individual home where the patient or client is living, as opposed to care provided in group accommodations like clinics or nursing home.
See More Skills
Skills Demand Percentage
Leadership 5.05%
Acute Care 2.99%
Home Care 2.08%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Market Research Executive's salary.
  • Delegation: Can increase your salary by up to 30%.
  • Nursing Practice: Can increase your salary by up to 18%.
  • Clinical Nursing: Can increase your salary by up to 16%.
Skill Salary Salary % Increase
Delegation
$95,869
30%
Nursing Practice
$87,019
18%
Clinical Nursing
$85,544
16%
Nursing Process
$84,807
15%
Empathy
$82,594
12%
Cardiac
$82,594
12%
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How Education impacts a Market Research Executive's Salary?

Your level of education can impact your salary potential. While many Market Research Executives enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Market Research Executive with a Associate's Degree is between $68,495 and $70,786).

Market Research Executive Salaries by Degree Level

Typical Education for Market Research Executive
Degree Level % of user with this level of education
No Diploma 1.0%
High School 1.0%
Associates 58.2%
Bachelors 39.8%
Masters 1.0%
Doctorate 0.0%
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Market Research Executive Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Market Research Executive's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Market Research Executive

Salaries for a Market Research Executive can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $83,815 in 2023 to around $81,827 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Market Research Executive salary trends, .

Average Annual Salary of Market Research Executive Over Time

2022
$???
2023
$83,815
2024
$83,564
2025
$81,827
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $83,815
2024 $83,564
2025 $81,827
2026
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2027
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Most common benefits for Market Research Executive

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Market Research Executive

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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