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As of August 01, 2026, the average salary for a Lead Analyst, Marketing Analytics in Virginia is $120,699 per year, which breaks down to an hourly rate of $58.
However, a Lead Analyst, Marketing Analytics's salary can vary significantly. Here’s a look at the typical salary range:
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Lead Analyst, Marketing Analytics Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $131,738 | $10,978 | $2,533 | $63 |
| Average | $120,699 | $10,058 | $2,321 | $58 |
| 25th Percentile | $109,346 | $9,112 | $2,103 | $53 |
Helen Ross McNabb Center - CHICKAMAUGA, TN
Verto Solutions - WASHINGTON, DC
American Society of Nephrology - WASHINGTON, DC
Geodis - BRENTWOOD, TN
A Lead Analyst, Marketing Analytics's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Lead Analyst, Marketing Analytics's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Marketing... Level Lead Analyst, Marketing Analytics | $68,445 |
| Marketing... Level Lead Analyst, Marketing Analytics | $103,983 |
| Lead Anal... Level Lead Analyst, Marketing Analytics | $119,887 |
| Marketing... Level Lead Analyst, Marketing Analytics | $156,097 |
| Marketing... Level Lead Analyst, Marketing Analytics | $191,986 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Lead Analyst, Marketing Analytics. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Lead Analyst, Marketing Analytics roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Lead Analyst, Marketing Analytics positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view Lead Analyst, Marketing Analytics as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Pharmaceuticals | $144,839 | $70.0 | 20% |
| Energy & Utilities | $138,804 | $67.0 | 15% |
| Financial Services | $138,804 | $67.0 | 15% |
| Internet | $138,804 | $67.0 | 15% |
| Software & Networking | $138,804 | $67.0 | 15% |
Understanding how a Lead Analyst, Marketing Analytics's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $131,738 | $10,978 | $2,533 | $63 |
| Average | $120,699 | $10,058 | $2,321 | $58 |
| 25th Percentile | $109,346 | $9,112 | $2,103 | $53 |
Ready to take the next step in your career? Browse thousands of current Lead Analyst, Marketing Analytics job openings on our job board. Use the search bar below to find your perfect match.
Kaiser Permanente
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University of Kansas Health System
GREAT BEND, KS
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KING OF PRUSSIA, PA
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CSL Behring, a global biotechnology leader, seeks an Associate Director, Business Analytics within the Research, Analytics & Strategic Planning department.... more
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