As of January 01, 2026, the average salary for a Digital Marketing Lead in California is $128,952 per year, which breaks down to an hourly rate of $62.
However, a Digital Marketing Lead's salary can vary significantly. Here’s a look at the typical salary range:
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Digital Marketing Lead Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $142,348 | $11,862 | $2,737 | $68 |
| Average | $128,952 | $10,746 | $2,480 | $62 |
| 25th Percentile | $118,429 | $9,869 | $2,277 | $57 |
Booz Allen Hamilton - El Segundo, CA
RTX - El Segundo, CA
General Atomics Intelligence - Poway, CA
Confidential - San Mateo, CA
A Digital Marketing Lead's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Digital Marketing Lead's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Lead | $126,029 |
| Intermediate Level Digital Marketing Lead | $126,468 |
| Senior Level Digital Marketing Lead | $127,929 |
| Specialist Level Digital Marketing Lead | $129,683 |
| Expert Level Digital Marketing Lead | $133,395 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Marketing Leads. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Understanding how a Digital Marketing Lead's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $142,348 | $11,862 | $2,737 | $68 |
| Average | $128,952 | $10,746 | $2,480 | $62 |
| 25th Percentile | $118,429 | $9,869 | $2,277 | $57 |
Ready to take the next step in your career? Browse thousands of current Digital Marketing Lead job openings on our job board. Use the search bar below to find your perfect match.
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