New Car Manager Salary in San Diego, California

How much does a New Car Manager make in San Diego, CA?

As of March 01, 2025, the average annual salary for a New Car Manager in San Diego, CA is $198,986. Salary.com reports that pay typically ranges from $174,938 to $225,442, with most professionals earning between $153,043 and $249,529.

Search New Car Manager Jobs in San Diego, CA

Develop a Job description

Pay Equity

2024 Compensation Trend

Benefits Consulting

Salary range for a New Car Manager

$174,938 to $225,442

Employers: Find Surveys For This Job

Employers: Price Your Company Jobs

View Average Salary for United States
Adjust New Car Manager Salary:
Select State
Select City in CA
Choose Similar Job
Pick Related Category
View Cost of Living in San Diego, California

Facing Salary Structure Challenges? Let Our Expert Guide You

The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.

We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.

New Car Manager

Review the job openings and experience requirements for the New Car Manager job to confirm that it is the job you are seeking.

See user submitted job responsibilities for New Car Manager.

Search New Car Manager Job Openings

Job Openings for New Car Manager in San Diego, CA

What does a New Car Manager do?

Common responsibilities of a New Car Manager

Develop and organize a training schedule, as directed by the GSM, to ensure that each sales person receives sales training and/or role playing sessions daily.

November 14, 2022

Follow the Ciocca process of purchasing and trading used vehicles through various outlets.

December 19, 2022

Understands all current new car and pre-owned manufacture and captive lender programs and rates.

December 29, 2022

Assisting individual salespeople in setting aggressive, yet realistic, monthly goals and objectives as well as providing them with the support to meet those goals.

March 12, 2023

Maintains the highest level of professional standards in all interactions with customers and other business contacts.

March 13, 2023

Works in conjunction with the Marketing department and other Sales department managers to conduct sales promotions and advertising as needed.

March 25, 2023

Management personnel require strong communication skills to deal with customers, employees and vendors, as they represent the dealership.

March 31, 2023

Provide support to the Sales Manager and staff to assist in closing deals while being able to personally sell 12+ cars.

April 26, 2023

Set sales goals, track progress, and lead team to achieve and exceed those quotas.

May 16, 2023

Build rapport with customers to build a base of referrals to establish customer network.

May 17, 2023

Submit Other Responsibilities

Not the job you're looking for? Search more salaries here:

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

Detailed skills and competency reports for specific positions
Job and employee pricing reports
Compensation data tools, salary structures, surveys and benchmarks.

Learn about

New Car Manager Salary By Experience Levels in San Diego, CA

How much should you be earning in New Car Manager in San Diego, CA based on your current experience?

Tell us how much experience you have and see an estimate of earnings and view how different experience leavels impact potential pay for New Car Manager in San Diego, CA

RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

New Car Manager Salary By Level of Education in San Diego, CA

Do you know how much should you be paid for a New Car Manager position in San Diego, CA based on your education level?

Tell us about your education and see an estimate of earnings for New Car Manager in San Diego, CA and well to know the impact of education on future careers.

LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for New Car Manager in San Diego, CA

Average Base Salary

Core compensation

174938

225442

198986

Average Total Cash Compensation

Includes base and annual incentives

231937

319700

271574

What is the average salary for New Car Manager in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of New Car Manager in San Diego, CA. The base salary for New Car Manager ranges from $174,938 to $225,442 with the average base salary of $198,986. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $231,937 to $319,700 with the average total cash compensation of $271,574.

View Average Salary for New Car Manager as table

	Average Salary	Average Salary Range
Base Salary	$198,986	$174,938 - $225,442
Bonus	$72,589	$56,999 - $94,258
Total Pay	$271,574	$231,937 - $319,700

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

New Car Manager Salary Near San Diego, CA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO San Diego, CA
CITY, STATE El Cajon, CA	AVERAGE SALARY RANGE $175,257 - $225,853	COMPARE TO San Diego, CA
CITY, STATE Chula Vista, CA	AVERAGE SALARY RANGE $175,778 - $226,525	COMPARE TO San Diego, CA
CITY, STATE Escondido, CA	AVERAGE SALARY RANGE $174,801 - $225,266	COMPARE TO San Diego, CA
CITY, STATE Oceanside, CA	AVERAGE SALARY RANGE $176,031 - $226,850	COMPARE TO San Diego, CA
CITY, STATE Carlsbad, CA	AVERAGE SALARY RANGE $174,801 - $225,266	COMPARE TO San Diego, CA
CITY, STATE Murrieta, CA	AVERAGE SALARY RANGE $177,646 - $228,933	COMPARE TO San Diego, CA

See salaries for New Car Manager in locations close to San Diego, CA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About San Diego, California

According to SDSU professor emeritus Monte Marshall, San Diego Bay is "the surface expression of a north-south-trending, nested graben". The Rose Canyon and Point Loma fault zones are part of the San Andreas Fault system. About 40 miles (64 km) east of the bay are the Laguna Mountains in the Peninsular Ranges, which are part of the backbone of the American continents. The city lies on approximately 200 deep canyons and hills separating its mesas, creating small pockets of natural open space scattered throughout the city and giving it a hilly geography. Traditionally, San Diegans have built the...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to New Car Manager in San Diego, CA

See Additional Similar Jobs

Loading results...

JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE New Car Sales Manager	LOCATION San Diego, CA	MINIMUM SALARY $119,786	MAXIMUM SALARY $162,816
JOB TITLE New Car Salesperson	LOCATION San Diego, CA	MINIMUM SALARY $30,794	MAXIMUM SALARY $39,350
JOB TITLE New Car Sales	LOCATION San Diego, CA	MINIMUM SALARY $29,373	MAXIMUM SALARY $37,633
JOB TITLE New Car Salesman	LOCATION San Diego, CA	MINIMUM SALARY $29,373	MAXIMUM SALARY $37,633
JOB TITLE New Car Sales Consultant	LOCATION San Diego, CA	MINIMUM SALARY $90,213	MAXIMUM SALARY $116,464
JOB TITLE New Products Project Manager	LOCATION San Diego, CA	MINIMUM SALARY $119,053	MAXIMUM SALARY $165,122

The New Car Manager job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in San Diego, CA that might be a good fit for the type of job and salary you are looking for.

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.