As of July 01, 2026, the average salary for a Retail Store General Manager in California is $85,623 per year, which breaks down to an hourly rate of $41.
However, a Retail Store General Manager's salary can vary significantly. Here’s a look at the typical salary range:
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Retail Store General Manager Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $97,239 | $8,103 | $1,870 | $47 |
| Average | $85,623 | $7,135 | $1,647 | $41 |
| 25th Percentile | $73,779 | $6,148 | $1,419 | $35 |
Nuna - Solana Beach, CA
Skechers - Napa, CA
Prime Communications - San Diego, CA
Prime Communications - Alameda, CA
A Retail Store General Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Retail Store General Managers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Retail Store General Manager roles, the industry you choose can impact your earning potential by as much as 25% (the gap between the highest and lowest paying industries). Data shows that the highest-paying industry, Media, offers compensation 10% above the average. Conversely, Retail Store General Manager positions in Hospitality & Leisure typically offer lower base pay, as this sector often view Retail Store General Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Media | $94,185 | $45.0 | 10% |
| Retail & Wholesale | $89,904 | $43.0 | 5% |
Understanding how a Retail Store General Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $97,239 | $8,103 | $1,870 | $47 |
| Average | $85,623 | $7,135 | $1,647 | $41 |
| 25th Percentile | $73,779 | $6,148 | $1,419 | $35 |
Ready to take the next step in your career? Browse thousands of current Retail Store General Manager job openings on our job board. Use the search bar below to find your perfect match.
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