As of August 01, 2026, the average salary for a Sales Coach/Trainer II in the United States is $84,820 per year, which breaks down to an hourly rate of $41.
However, a Sales Coach/Trainer II's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
Recruit with AI
AI Onboarding
A Sales Coach/Trainer II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education, and company size can directly affect your earning potential.
Experience is a primary driver of a Sales Coach/Trainer II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Sales Coach/Trainer I | 0-2 years | $63,628 |
| Sales Coach/Trainer II | 2-4 years | $84,813 |
| Sales Coach/Trainer III | 4-7 years | $99,980 |
| Sales Coach/Trainer IV | 7+ years | $122,816 |
| Sales Training and Development Manager | 7+ years | $119,397 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Sales Coach/Trainer IIs. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Coaching | 10.19% |
| Instructor-Led Training | 1.92% |
| Sales Process | 1.64% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Commitment
|
$99,239 |
17%
|
|
Attention to Detail
|
$95,847 |
13%
|
|
Onboarding
|
$94,998 |
12%
|
|
CRM
|
$93,302 |
10%
|
|
Sales Enablement
|
$93,302 |
10%
|
|
Partnering
|
$93,302 |
10%
|
Sales Coach/Trainer II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $94,951. While startup companies pay approximate $80,326.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $80,326 |
| Growth Stage | 51~500 | $84,955 |
| Established | 501~5000 | $91,692 |
| Enterprise | 5000+ | $94,951 |
For Sales Coach/Trainer II roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Edu., Gov't. & Nonprofit and Healthcare sectors offer the strongest compensation, at 14% above the average. In contrast, Sales Coach/Trainer positions in Transportation or Pharmaceuticals typically offer lower base pay, as these industries often view Sales Coach/Trainer II as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Edu., Gov't. & Nonprofit | $96,695 | $46.0 | 14% |
| Healthcare | $95,847 | $46.0 | 13% |
| Business Services | $94,998 | $46.0 | 12% |
| Financial Services | $94,150 | $45.0 | 11% |
| Aerospace & Defense | $93,302 | $45.0 | 10% |
Your level of education can impact your salary potential. While many Sales Coach/Trainer IIs enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Sales Coach/Trainer II with a Bachelor's Degree is between $80,865 and $86,160).
Sales Coach/Trainer II Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 1.1% |
| High School | 10.0% |
| Associates | 13.3% |
| Bachelors | 55.6% |
| Masters | 15.6% |
| Doctorate | 4.4% |
Understanding how a Sales Coach/Trainer II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026For a Sales Coach/Trainer II, the most direct path to higher earnings is advancing to the Sales Coach/Trainer III role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $100,000 - a projected growth of 18% over your current level.
Salaries for a Sales Coach/Trainer II can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $77,230 in 2023 to around $77,857 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Sales Coach/Trainer II salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $77,230 |
| 2024 | $77,736 |
| 2025 | $77,857 |
| 2026 |
View More
|
| 2027 |
View More
|
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation PlanningHere are companies hiring for Sales Coach/Trainer II and their salaries, click below for more details.
Ready to take the next step in your career? Browse thousands of current Sales Coach/Trainer II job openings on our job board. Use the search bar below to find your perfect match.
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
The Edu., Gov't. & Nonprofit industry offers the highest average compensation for Sales Coach/Trainer II roles, with salaries approximately 14% above the market median.
A coach trainer is responsible for preparing the entire team while focusing on individual athletes' conditioning. They guide skill development and performance improvement. In terms of compensation, the salary for a Sales Coach/Trainer ranges from $76,240 to $95,120, with a median salary of $85,250, reflecting the importance of their role in enhancing team effectiveness.
Sales reps often face significant stress due to the constant pressure to meet sales targets. This pressure can lead to anxiety, especially when targets are missed, impacting their income and job security. With salaries ranging from $76,240 to $95,120, the financial stakes can add to the stress, making it a challenging role for many.
As of now, the salary for a Sales Coach/Trainer in the United States ranges from $76,240 to $95,120 annually, with a mid-range salary of $85,250. This translates to approximately $36.66 to $45.73 per hour, or $1,470 to $1,835 per week.
As a Sales Coach/Trainer, you can expect a salary range from $76,240 to $95,120 annually. The midpoint salary is approximately $85,250. This reflects the competitive compensation for professionals in this role, highlighting the value placed on effective training and coaching in sales.
A good salary in sales varies by role and location. For a Sales Coach/Trainer, the salary ranges from $76,240 to $95,120, with a median of $85,250. In high-paying cities like San Francisco, salaries can exceed $96,000, reflecting the demand for skilled sales professionals.
A Sales Coach/Trainer plays a crucial role in goal setting by helping individuals establish and reach realistic, impactful objectives. They provide personalized guidance tailored to each person's unique needs and circumstances. Additionally, they monitor progress and adjust strategies as necessary. The salary for this role ranges from $76,240 to $95,120, with a mid-point of $85,250.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
Salary.com's CompAnalyst platform offers:
