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Sales Coach/Trainer II Salary in the United States

How much does a Sales Coach/Trainer II make in the United States?

As of October 01, 2026, the average salary for a Sales Coach/Trainer II in the United States is $84,830 per year, which breaks down to an hourly rate of $41.

However, a Sales Coach/Trainer II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $96,407
  • Majority Range (25th-75th percentile): $78,640 to $90,890
  • Entry-Level (10th percentile): $73,004
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Sales Coach/Trainer II Salaries

A Sales Coach/Trainer II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Sales Coach/Trainer Salaries?

Experience is a primary driver of a Sales Coach/Trainer II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Sales Coach/Trainer I (0-2 years): $63,636
  • Sales Coach/Trainer II (2-4 years): $84,823
  • Sales Coach/Trainer III (4-7 years): $99,990
  • Sales Coach/Trainer IV (7+ years): $122,843
  • Sales Training and Development Manager (7+ years): $124,814
Job Role Years of Experience Average Salary
Sales Coach/Trainer I0-2 years$63,636
Sales Coach/Trainer II2-4 years$84,823
Sales Coach/Trainer III4-7 years$99,990
Sales Coach/Trainer IV7+ years$122,843
Sales Training and Development Manager7+ years$124,814
View as Graph

How Do Sales Coach/Trainer II Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Sales Coach/Trainer IIs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $93,920.
  • California: $93,560.
  • Massachusetts: $92,320.

Top Paying Cities for Sales Coach/Trainer IIs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $106,990
  • San Francisco: $105,820
  • Oakland: $103,590

What Skills Can Increase a Sales Coach/Trainer II's Salary?

Demanded Skills for the Role:

  • Coaching (Mentioned in 10.19% Job Postings): Coaching is a form of development in which an experienced person, called a coach, supports a learner or client in achieving a specific personal or professional goal by providing training and guidance.
  • Instructor-Led Training (Mentioned in 1.92% Job Postings): Instructor-led training, or ILT, is the practice of training and learning material between an instructor and learners, either individuals or groups. Instructors can also be referred to as a facilitator, who may be knowledgeable and experienced in the learning material, but can also be used more for their facilitation skills and ability to deliver material to learners. Instructors may deliver training in a lecture or classroom format, as an interactive workshop, as a demonstration with the opportunity for learners to practice, or even virtually, using video-conferencing tools; and the instructor may have facilitation and teaching skills, in which they can use different methods to engage learners and embrace different learning styles. Other learning delivery methods include e-learning which delivers self-paced courses online, and blended learning which mixes instructor-led and e-learning elements.
  • Sales Process (Mentioned in 1.64% Job Postings): Designing and implementing repeatable steps that a salesperson takes to move a prospect from an early-stage lead to a closed customer.
Skills Demand Percentage
Coaching 10.19%
Instructor-Led Training 1.92%
Sales Process 1.64%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Sales Coach/Trainer II's salary.

  • Commitment: Can increase your salary by up to 17%.
  • Attention to Detail: Can increase your salary by up to 13%.
  • Onboarding: Can increase your salary by up to 12%.
Skill Salary Salary % Increase
Commitment $99,251
17%
Attention to Detail $95,858
13%
Onboarding $95,010
12%
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Sales Coach/Trainer II Salary by Company Size: Startups vs. Enterprise

Sales Coach/Trainer II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $94,704. While startup companies pay approximate $80,190.

Sales Coach/Trainer II Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $80,190
Growth Stage 51~500 $84,791
Established 501~5000 $91,444
Enterprise 5000+ $94,704

Sales Coach/Trainer II Salary by Industry: Top Paying Sectors

For Sales Coach/Trainer II roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Edu., Gov't. & Nonprofit and Healthcare sectors offer the strongest compensation, at 14% above the average. In contrast, Sales Coach/Trainer positions in Transportation or Pharmaceuticals typically offer lower base pay, as these industries often view Sales Coach/Trainer II as a support function rather than a direct revenue driver.

The top paying industries for a Sales Coach/Trainer II

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Edu., Gov't. & Nonprofit$96,706$46.014%
Healthcare$95,858$46.013%
Business Services$95,010$46.012%
Financial Services$94,161$45.011%
Aerospace & Defense$93,313$45.010%

How Education impacts a Sales Coach/Trainer II's Salary?

Your level of education can impact your salary potential. While many Sales Coach/Trainer IIs enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Sales Coach/Trainer II with a Bachelor's Degree is between $80,865 and $86,160).

Sales Coach/Trainer II Salaries by Degree Level

Typical Education for Sales Coach/Trainer II
Degree Level % of user with this level of education
No Diploma 1.1%
High School 10.0%
Associates 13.3%
Bachelors 55.6%
Masters 15.6%
Doctorate 4.4%
View as Graph

Sales Coach/Trainer II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Sales Coach/Trainer II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on October 01, 2026
$78,640
Average $84,830/year
$90,890
$6,553
Average $7,069/month
$7,574
$1,512
Average $1,631/week
$1,748
$38
Average $41/hour
$44
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $90,890 $7,574 $1,748 $44
Average $84,830 $7,069 $1,631 $41
25th Percentile $78,640 $6,553 $1,512 $38

Sales Coach/Trainer II Salary Growth & Career Path

Sales Coach/Trainer II

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Advancement

For a Sales Coach/Trainer II, the most direct path to higher earnings is advancing to the Sales Coach/Trainer III role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $100,000 - a projected growth of 18% over your current level.

Most common benefits for Sales Coach/Trainer II

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Sales Coach/Trainer II

Here are companies hiring for Sales Coach/Trainer II and their salaries, click below for more details.

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FAQ about Sales Coach/Trainer II

1. What industry pays the highest salary for Sales Coach/Trainer II?

The Edu., Gov't. & Nonprofit industry offers the highest average compensation for Sales Coach/Trainer II roles, with salaries approximately 14% above the market median.

2. What is a coach trainer?

A coach trainer is responsible for preparing the entire team while focusing on individual athletes' conditioning. They guide skill development and performance improvement. In terms of compensation, the salary for a Sales Coach/Trainer ranges from $76,240 to $95,120, with a median salary of $85,250, reflecting the importance of their role in enhancing team effectiveness.

3. Is a sales rep a stressful job?

Sales reps often face significant stress due to the constant pressure to meet sales targets. This pressure can lead to anxiety, especially when targets are missed, impacting their income and job security. With salaries ranging from $76,240 to $95,120, the financial stakes can add to the stress, making it a challenging role for many.

4. How much do sales trainers make in the US?

As of now, the salary for a Sales Coach/Trainer in the United States ranges from $76,240 to $95,120 annually, with a mid-range salary of $85,250. This translates to approximately $36.66 to $45.73 per hour, or $1,470 to $1,835 per week.

5. What is the payscale for a trainer?

As a Sales Coach/Trainer, you can expect a salary range from $76,240 to $95,120 annually. The midpoint salary is approximately $85,250. This reflects the competitive compensation for professionals in this role, highlighting the value placed on effective training and coaching in sales.

6. What is a good salary in sales?

A good salary in sales varies by role and location. For a Sales Coach/Trainer, the salary ranges from $76,240 to $95,120, with a median of $85,250. In high-paying cities like San Francisco, salaries can exceed $96,000, reflecting the demand for skilled sales professionals.

7. What is the role of a trainer coach?

A Sales Coach/Trainer plays a crucial role in goal setting by helping individuals establish and reach realistic, impactful objectives. They provide personalized guidance tailored to each person's unique needs and circumstances. Additionally, they monitor progress and adjust strategies as necessary. The salary for this role ranges from $76,240 to $95,120, with a mid-point of $85,250.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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