How much does a Digital Marketing Supervisor make in District of Columbia? The average Digital Marketing Supervisor salary in District of Columbia is $121,646 as of February 26, 2024, but the range typically falls between $105,836 and $138,526. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

Digital Marketing Supervisor Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Digital Marketing Supervisor Salary $91,442 DC February 26, 2024
25th Percentile Digital Marketing Supervisor Salary $105,836 DC February 26, 2024
50th Percentile Digital Marketing Supervisor Salary $121,646 DC February 26, 2024
75th Percentile Digital Marketing Supervisor Salary $138,526 DC February 26, 2024
90th Percentile Digital Marketing Supervisor Salary $153,894 DC February 26, 2024
25% $105,836 10% $91,442 90% $153,894 75% $138,526 $121,646 50%(Median) Didn’t find job title? Click
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What skills does a Digital Marketing Supervisor need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.

2.

Digital Media: Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.

3.

Media Planning: Media planning is generally outsourced to entail sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the objectives. In the process of planning, the media planner needs to answer questions such as: How many of the audience can be reached through the various media? On which media (and ad vehicles) should the ads be placed? How frequent should the ads be placed? How much money should be spent in each medium?Choosing which media or type of advertising to use can be challenging for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Since the advent of social media, small firms with limited budgets may benefit from using social media advertising as it is cost effective, easy to manage, accurate and offers great ROI.

Customer Service 12.09%
Digital Media 2.63%
Media Planning 0.87%
Others 84.41%

Job Description for Digital Marketing Supervisor

Digital Marketing Supervisor supervises the day-to-day operations to implement the digital marketing strategy and to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Supervisor guides the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Supervisor reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Typically requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Digital Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Digital Marketing Supervisor in District of Columbia

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Location Avg. Salary Date Updated
Location Naval Anacost Annex, DC Avg. Salary $121,646 Date Updated February 26, 2024
Location Parcel Return Service, DC Avg. Salary $121,646 Date Updated February 26, 2024
Location Washington, DC Avg. Salary $121,646 Date Updated February 26, 2024
Location Washington Navy Yard, DC Avg. Salary $121,646 Date Updated February 26, 2024

Career Path for Digital Marketing Supervisor

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Digital Marketing Supervisor, the first career path typically starts with a Digital Marketing Manager position, and then progresses to Digital Marketing Senior Manager.

Additionally, the second career path typically progresses to Media Director.

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Digital Marketing Supervisor Salary in District of Columbia
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