As of March 01, 2026, the average salary for a Market Research Analyst IV in Wisconsin is $132,073 per year, which breaks down to an hourly rate of $63.
However, a Market Research Analyst IV's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2025 Compensation Trend
Smart Recruiting
AI Onboarding
Market Research Analyst IV Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $138,625 | $11,552 | $2,666 | $67 |
| Average | $132,073 | $11,006 | $2,540 | $63 |
| 25th Percentile | $120,514 | $10,043 | $2,318 | $58 |
Oneida Hotel - Green Bay, WI
Michael Page International (Belgium) - Sauk Trail Beach, WI
Schneider National, Inc. - Green Bay, WI
Timothy Jon & Associates - Milwaukee, WI
A Market Research Analyst IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Market Research Analyst IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Market Research Analyst II | 2-4 years | $71,529 |
| Market Research Analyst III | 4-7 years | $99,950 |
| Market Research Analyst IV | 7+ years | $132,073 |
| Market Research Supervisor | 7+ years | $105,968 |
| Market Research Manager | 7+ years | $123,344 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Research Analyst IVs. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Understanding how a Market Research Analyst IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $138,625 | $11,552 | $2,666 | $67 |
| Average | $132,073 | $11,006 | $2,540 | $63 |
| 25th Percentile | $120,514 | $10,043 | $2,318 | $58 |
Promotions are the fastest way to increase your earnings. As a Market Research Analyst IV, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Marketing Data Analyst V | $152,262 | 15% |
| Market Research Supervisor | $105,968 | -20% |
Ready to take the next step in your career? Browse thousands of current Market Research Analyst IV job openings on our job board. Use the search bar below to find your perfect match.
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
Use Salary.com's Cost of Living Calculator to find out what income you need to maintain your standard of living in a different city and how much more or less money you need to budget for basic expenses.
Explore Cost of Living CalculatorSalary.com experts will help you thrive your workplaces.
Salary.com provides salary survey data for thousands of industry Jobs.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary.com's CompAnalyst platform offers:
