As of January 01, 2025, the average annual salary for a Media Planning Analyst III in Yakima, WA is $96,328. Salary.com reports that pay typically ranges from $83,036 to $111,550, with most professionals earning between $70,934 and $125,408.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $110,336 | $9,195 | $2,122 | $53 |
| Average | $95,280 | $7,940 | $1,832 | $46 |
| 25th Percentile | $82,132 | $6,844 | $1,579 | $39 |
An entry-level Media Planning Analyst III with under 1 year experience makes about $89,821. With less than 2 years of experience, a mid-level Media Planning Analyst III makes around $90,223. After 2-4 years, the Media Planning Analyst III pay rises to about $95,384. Those senior Media Planning Analyst III with 5-8 years of experience earn roughly $101,721, and those Media Planning Analyst III having 8 years or more experience are expected to earn about $102,173 on average.
| Levels | Salary |
|---|---|
| Entry Level Media Planning Analyst III | $89,821 |
| Intermediate Level Media Planning Analyst III | $90,223 |
| Senior Level Media Planning Analyst III | $95,384 |
| Specialist Level Media Planning Analyst III | $101,721 |
| Expert Level Media Planning Analyst III | $102,173 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 0% |
| Top Level | 7% |
| Experienced | 7% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Planning: An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.
Lead Generation: In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
Business Development: Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
| Skill | Salary | Demand |
|---|---|---|
|
Budgeting
|
$109,814 |
14%
|
|
Campaign Management
|
$102,108 |
6%
|
|
Microsoft Office
|
$101,145 |
5%
|
|
Communicates Effectively
|
$101,145 |
5%
|
|
Time Management
|
$100,181 |
4%
|
|
Stewardship
|
$100,181 |
4%
|
