160OVER90 New Business Sales Manager Salary in the United States

How much does an New Business Sales Manager make at companies like 160OVER90 in the United States? The average salary for New Business Sales Manager at companies like 160OVER90 in the United States is $136,414 as of March 26, 2024, but the range typically falls between $113,453 and $159,375. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities2

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What does an New Business Sales Manager do at companies like 160OVER90?

Job Description

Business Development operates as the engine of 160over90 – forming prospective clients’ impressions of the agency, effectively shaping our client portfolio, and ensuring ample work flow. We’re looking for a strategic, sales-minded individual to join our Business Development department, driving top-of-the-funnel lead generation activities. 

The New Business Sales Manager will work alongside experienced lead managers, proposal and pitch presentation specialists, and senior leadership to research, identify, secure, and staff introductory meetings with key prospects in higher education – 160over90’s primary vertical – as well as with lifestyle brands, consumer product companies, professional sports teams, and healthcare providers. 

The position calls for an intensive focus on industry news and market trends. And it requires strategic outreach, mobilizing a suite of agency work samples and whitepapers – as well as in-person networking and meeting facilitation – to articulate 160over90’s category expertise and improve RFP inclusion and partnership odds.

Success metrics include: data base growth (and accuracy); lead generation, including calls scheduled and meetings booked; number and quality of proposal and pitch invitations; and closed business.


  • Maintain complete understanding of 160over90’s business model, value proposition, full-service capabilities, and prime revenue generation sources
  • Understand and help manage against big-picture business development financial targets
  • Learn nuances of the higher education industry and common branding needs 
  • Research institutional branding prospects and individual points of contact in the assigned geographic region, with a heavy focus on the higher education industry
  • Strategize the most impactful prospect outreach avenues and mechanisms
  • Stay apprised of industry trends, market appetite, and executive leadership shifts (within the higher education space in particular) which can signal new branding opportunities
  • Partner with biz dev colleagues – as well as account and creative team leads and service line specialists – to stay on top of new agency work in market and client results, and to socialize content/custom work samples to prospects 
  • Spearhead prospect outreach, availing a variety of biz dev tools – links pages and case studies, portfolios, agency books and publications, agency whitepapers and recent thought leadership pieces, industry news and trends – to elicit prospect attention and merchandise agency value/ROI 
  • Initiate introductory calls and/or in-person meetings, tapping Business Development colleagues for support  
  • Keep up communications and cultivate relationships with key prospects over time, staying current on milestone updates and announcements
  • Attend major industry trade shows and conferences, as well as regional networking events, on behalf of 160over90, coordinating advance lead outreach as well as follow-up activities 
  • Recommend events and marketing activations (vetted by in-house promotional experts) that could gain an audience with key prospects
  • Maintain accurate records of outreach across all platforms, updating leads in the agency’s CRM system in real time or on a weekly basis
  • Participate in weekly new business meetings and contribute to leadership updates, reporting on prospecting targets and successes as part of the agency’s overall pipeline health 
  • Liaise with business development associates and lead managers to maintain visibility into full new business pipeline
  • Maintain process adherence and quality assurance, ensuring accuracy and brand alignment for outbound communications 
  • Regularly monitor the effectiveness of outreach and optimize approaches, as needed


  • Strong knowledge of/interest in branding, marketing, and creative services
  • Previous sales and prospecting experience. Five+ years preferred 
  • Highly organized with strong attention to detail
  • Excels at both written and verbal communications
  • Self-starter with the ability to work independently, but also within a larger department (and agency) construct
  • Ability to manage multiple prospects in a fast-paced and sometimes high-pressure environment
  • Willingness to travel [up to] several times per month

160/90 is an equal opportunity employer committed to a diverse and inclusive work environment.
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$113,453 Low Average $136,414 High $159,375

Understand the total compensation opportunity for New Business Sales Manager at companies like 160OVER90, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the 160OVER90 New Business Sales Manager in the United States, which includes base, and annual incentives can vary anywhere from $113,453 to $159,375 with an average total cash compensation of $136,414. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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