As an integrated company, 160over90 sits at the forefront of cultural influence to effectively connect brands with consumers’ passions.  At 160/90, the Brand Management team is comprised of subject matter experts around the world helping clients create, negotiate, activate and evaluate integrated marketing programs.

Based in either Los Angeles or New York, this Account Director position will be part of a dedicated agency team responsible for managing sponsorship and experiential marketing initiatives for a key client that is focused on serving the financial needs of our nation’s military community.

RESPONSIBILITIES:

• Lead a cross-functional team servicing the strategic development and activation of client’s sponsorship portfolio related to sports & entertainment, military affinity and military affairs initiatives
• The Account Director will be expected to make a meaningful contribution to the leadership and development of the account team in terms of process management, best practices, thought leadership and innovation.
  • Manage 3+ direct reports by providing on-going training and performance feedback, and provide strategic oversight across entire agency team supporting the client’s business
• Represent 160over90 in channel planning with other agency partners to leverage industry and institutional expertise as part of integrated marketing communications efforts
• Liaise with internal 160over90 divisions as necessary to develop lifestyle marketing strategies that are grounded in fact-based insights and measured against key performance indicators
• Responsible for timelines, milestones, deliverables, ROI tracking and budgets on behalf of dedicated account team.

ESSENTIAL JOB KNOWLEDGE and PERSONAL CHARACTERISTICS:

• Bachelor’s degree required in Marketing or related field, MBA preferred, but not required
• A minimum of 8-10 years of agency, client-based or property/event sponsorship or marketing experience (Specific disciplines could include:, sponsorship marketing, branded content, marketing strategy, experiential marketing, business development)
• Experience working with sports & entertainment properties and sponsorships
• Military experience and/or a proven desire to work with military-based programs is preferred
• Excellent interpersonal and communication skills, with client management experience
• Proven track record in developing and implementing creative solutions to marketing challenges
• Ability to lead the development and implementation of marketing programs with a cross-functional team
• Ability to manage day-to-day relationships with clients and other divisions within 160over90
• Intellectual leadership, a problem-solving aptitude, and a broad understanding of global popular culture
• Excellent time management, written and oral communication skills
• Proven ability to manage a high volume of client-service deliverables without sacrificing quality          
• Ability to travel 25% of the time (including weekend events)