160OVER90 Technical Analyst - Digital Marketing Salary in the United States

How much does an Technical Analyst - Digital Marketing make at companies like 160OVER90 in the United States? The average salary for Technical Analyst - Digital Marketing at companies like 160OVER90 in the United States is $83,697 as of March 26, 2024, but the range typically falls between $73,460 and $93,934. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities2

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What does an Technical Analyst - Digital Marketing do at companies like 160OVER90?

Job Description

The Technical Analyst will be an integral part of 160over90’s rapidly-growing analytics department. He or she will work across multiple departments to bring a data-driven approach and a technical skillset to a variety of client engagements. The analyst will be comfortable working with APIs to pull, clean, and activate data using Python. Leading candidates will have the ability to transform raw data into organized databases and compelling visualizations. The analyst will also be tasked with providing deep analysis into agency-wide marketing trends and campaign optimization opportunities. There is tremendous opportunity to expand and shape the role as the department and agency evolves. 

RESPONSIBILITIES

  • Develop code to pull, aggregate, clean, and blend data from a variety of platforms
  • Apply statistics to analyze campaign performance and attribution
  • Identify opportunities for campaign management and reporting automation
  • Help build out a data warehouse that encompasses agency-wide media data
  • Collaborate with media team to create ad hoc reports and 
  • Build out custom client dashboards and connect dashboards to APIs

SKILLS/REQUIREMENTS

  • A passion for digital analytics and a desire to continue to learn is a must
  • Experience using Python to pull and clean data
  • Knowledge of digital marketing APIs 
  • Experience with data visualization tools (Tableau, Domo, Data Studio)
  • Strong understanding of Google Analytics and other marketing data sources
  • General knowledge of paid search, display, and paid social advertising
  • 2-3 years of experience preferred
  • Analytical mindset with strong attention to detail and problem-solving skills
  • Highly organized with ability to multitask in a fast-paced environment
  • Data warehouse and ETL expertise is a plus
  • SQL proficiency is a plus
  • HTML/CSS/JavaScript experience is a plus

160/90 is an equal opportunity employer committed to a diverse and inclusive work environment.
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$73,460 Low Average $83,697 High $93,934

Understand the total compensation opportunity for Technical Analyst - Digital Marketing at companies like 160OVER90, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

$73,460
$93,934
$83,697
The chart shows total cash compensation for the 160OVER90 Technical Analyst - Digital Marketing in the United States, which includes base, and annual incentives can vary anywhere from $73,460 to $93,934 with an average total cash compensation of $83,697. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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