ABLETO, INC. Marketing Manager, Consumer Demand Generation: Health Plans and Employers Salary in the United States

How much does a Marketing Manager, Consumer Demand Generation: Health Plans and Employers make at companies like ABLETO, INC. in the United States? The average salary for Marketing Manager, Consumer Demand Generation: Health Plans and Employers at companies like ABLETO, INC. in the United States is $132,615 as of May 28, 2024, but the range typically falls between $112,252 and $152,978. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities


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What does a Marketing Manager, Consumer Demand Generation: Health Plans and Employers do at companies like ABLETO, INC.?

Reporting to the Senior Marketing Director, Consumer Demand, the Marketing Manager: Consumer Demand Generation: Health Plans and Employers will develop and implement marketing campaigns in partnership with health plans and employers to drive consumer awareness and adoption across the AbleTo product portfolio. The Marketing Manager will define targeting and segmentation strategies, develop, and execute marketing tactics, create campaign test plans and track KPIs, capacity and business performance. 

  • Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and setting clear metrics for success.
  • Develop and execute consumer demand generation marketing strategies across health plan lines of business including commercial, Medicare and Medicaid for all AbleTo products. 
  • In partnership with the Enterprise Growth team, present marketing strategies and tactics to clients, influence implementation and execute according to project timelines.  
  • Partner with audience insights to distill insights that inspire seasonally relevant and/or themed campaigns and test plans.  
  • Orchestrate multi-media marketing campaigns including digital, social, SMS, direct mail, email, etc. across business partners and external agencies.
  • Develop a project management process to coordinate, track and report on multiple elements of the campaign.
  • In partnership with Operations and Enterprise Growth, create processes to maintain updated capacity plans.
  • Develop value propositions and compelling messages for each product and audience. 
  • Partner to develop marketing analytics including models for targeting, marketing mix attribution, campaign test plan methodologies and ROI tracking. 
  • Track campaign performance, evaluate results, identify best performing marketing activities, refine plan and implement improvements into future marketing initiatives.
  • Route and track communications through legal and key stakeholder approval.
  • Track marketing budget to deliver against business goals.

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


  • Bachelor’s degree in marketing or business.
  • 4+ years of strategic marketing leadership.
  • Experience developing marketing strategies and campaigns with or at a health plan or in a healthcare setting.
  • Experience partnering with clients to develop and implement marketing plans.  
  • Proven success creating and implementing marketing plans that have grown revenue and market share.
  • Experience creating innovative campaign solutions with A/B test plans to continuously optimize learnings.
  • Demonstrated abilities orchestrating omni-channel campaigns.
  • Experience positioning products and messaging across multiple audiences.
  • Experience leading cross-functional teams to deliver results on complex initiatives.
  • Project management experience, with the ability to prioritize and meet deadlines within specified time constraints.
  • Ability to work collaboratively and effectively influence across levels.
  • Strong, proven analytical skills and business acumen.


Who You Are

  • Consumer Obsessed. You have strong customer empathy, with a passion for delivering compelling value that drives behavior change.
  • Critical, Strategic Thinker. You sort through the clutter to define the best path forward. You’re a creative problem solver, who uses excellent judgment.
  • Achiever. You’re motivated to drive results. You are highly accountable, anticipating future needs and willing to adapt to changing priorities.
  • Analytic. You use data to uncover new insights, opportunities and make decisions.
  • Doer. You roll up your sleeves, dig in and chart the course to advance solutions.
  • Clear communicator. You are clear, concise, candid, and authentic. You lead and influence by crafting stories with a vision supported by rationale and data insights.  
  • Relationship builder. You listen, partner and influence across decision makers with a high degree of professionalism.



Check out Marketing Manager, Consumer Demand Generation: Health Plans and Employers jobs in Ashburn, Virginia

Marketing Manager

NVT Staffing - Culpeper, VA

$112,252 Low Average $132,615 High $152,978

Understand the total compensation opportunity for Marketing Manager, Consumer Demand Generation: Health Plans and Employers at companies like ABLETO, INC., base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the ABLETO, INC. Marketing Manager, Consumer Demand Generation: Health Plans and Employers in the United States, which includes base, and annual incentives can vary anywhere from $112,252 to $152,978 with an average total cash compensation of $132,615. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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