Marketing Manager B2B Salary in the United States

How much does a Marketing Manager B2B make in the United States?

As of July 01, 2026, the average salary for a Marketing Manager B2B in the United States is $125,606 per year, which breaks down to an hourly rate of $60.

However, a Marketing Manager B2B's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $147,599
  • Majority Range (25th-75th percentile): $113,836 to $137,118
  • Entry-Level (10th percentile): $103,120
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View as table View as graph 25% $113,836 10% $103,120 90% $147,599 75% $137,118 $125,606 50%(Median) Didn’t find job title? Click

Marketing Manager B2B Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $137,118 $11,427 $2,637 $66
Average $125,606 $10,467 $2,416 $60
25th Percentile $113,836 $9,486 $2,189 $55
Check out Marketing Manager B2B Job Openings in the United States
Head of Marketing, Growth Marketing

Confidential - Columbus, OH

Head of Marketing

Confidential - Columbus, OH

Head of Marketing

Confidential - Columbus, OH

Head of Marketing

Confidential - Columbus, OH

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Key Factors That Influence Marketing Manager B2B Salaries

A Marketing Manager B2B's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Marketing Manager B2B Salaries?

Experience is a primary driver of a Marketing Manager B2B's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $71,225
  • Early Career (1-2 years): $108,209
  • Mid-Level (2-4 years): $124,759
  • Senior-Level (5-8 years): $162,432
  • Expert (over 8 years): $199,778
Levels Salary
Marketing... Level Marketing Manager B2B$71,225
Marketing... Level Marketing Manager B2B$108,209
Marketing... Level Marketing Manager B2B$124,759
Marketing... Level Marketing Manager B2B$162,432
Marketing... Level Marketing Manager B2B$199,778
$71,225 0 yr
$108,209 < 2 yrs
$124,759 2-4 yrs
$162,432 5-8 yrs
$199,778 > 8 yrs
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What Am I Worth?

Top Paying Cities for Marketing Manager B2Bs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $158,427
  • San Francisco: $156,692
  • Oakland: $153,390

What Skills Can Increase a Marketing Manager B2B's Salary?

Demanded Skills for the Role:

  • Initiative (Mentioned in 4.96% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  • Email Marketing (Mentioned in 2.48% Job Postings): Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
  • CRM (Mentioned in 1.73% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
See More Skills
Skills Demand Percentage
Initiative 4.96%
Email Marketing 2.48%
CRM 1.73%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketing Manager B2B's salary.
  • Product Management: Can increase your salary by up to 6%.
  • Partnering: Can increase your salary by up to 6%.
  • Product Marketing: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Product Management
 $133,142
6%
Partnering
 $133,142
6%
Product Marketing
 $133,142
6%
Innovation
 $131,886
5%
Insight
 $130,630
4%
Go To Market
 $130,630
4%
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Marketing Manager B2B Salary by Industry: Top Paying Sectors

For Marketing Manager B2B roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Marketing Manager B2B positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view Marketing Manager B2B as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Manager B2B

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$150,727$72.020%
Energy & Utilities$144,447$69.015%
Financial Services$144,447$69.015%
Internet$144,447$69.015%
Software & Networking$144,447$69.015%

How Education impacts a Marketing Manager B2B's Salary?

Your level of education can impact your salary potential. While many Marketing Manager B2Bs enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Marketing Manager B2B with a Bachelor's Degree is between $115,861 and $124,571).

Marketing Manager B2B Salaries by Degree Level

Typical Education for Marketing Manager B2B
Degree Level % of user with this level of education
No Diploma 0.3%
High School 2.9%
Associates 3.1%
Bachelors 55.6%
Masters 37.5%
Doctorate 0.7%
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Marketing Manager B2B Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Manager B2B's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on July 01, 2026
$113,836
Average $125,606/year
$137,118
$9,486
Average $10,467/month
$11,427
$2,189
Average $2,416/week
$2,637
$55
Average $60/hour
$66
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $137,118 $11,427 $2,637 $66
Average $125,606 $10,467 $2,416 $60
25th Percentile $113,836 $9,486 $2,189 $55

Salaries of jobs related to Marketing Manager B2B

Salary Trends for Marketing Manager B2B

Salaries for a Marketing Manager B2B can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $118,185 in 2023 to around $117,256 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Marketing Manager B2B salary trends, .

Average Annual Salary of Marketing Manager B2B Over Time

2022
$???
2023
$118,185
2024
$118,311
2025
$117,256
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $118,185
2024 $118,311
2025 $117,256
2026
View More
2027
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Most common benefits for Marketing Manager B2B

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Marketing Manager B2B

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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