Marketing Analytics Salaries in Virginia
How Much Does a Marketing Analytics Make in Virginia?
Updated April 01, 2025
As of April 01, 2025,
the average annual pay of Marketing Analytics in Virginia is $76,650.
While Salary.com is seeing that Marketing Analytics salary in VA can go up to $91,157
or down to $61,453, but most earn between $68,695 and $84,243.
Salary ranges can vary widely depending on many important factors,
including education, certifications, additional skills, and your experience levels.
With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Marketing Analytics
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Similar Job Salaries to Marketing Analytics by Company
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| Company | average base salary in (usd) | range |
|---|---|---|
|
Genworth Financial
Marketing Analytics Manager
|
$95,603/yr
|
RANGE: $84,218 - $106,988
|
|
Bloomberg Industry Group
Director, Marketing Analytics & Automation
|
$186,139/yr
|
RANGE: $168,105 - $204,173
|
|
Nestlé
Senior Analyst Digital Marketing Analytics
|
$99,448/yr
|
RANGE: $89,929 - $108,966
|
|
ICF
Marketing Strategy and Analytics Specialist (Hybrid)
|
$101,195/yr
|
RANGE: $90,155 - $112,235
|
|
JobsInLogistics.com
Assistant Vice President, Marketing Analytics & Data Science
|
$221,199/yr
|
RANGE: $203,662 - $238,736
|
|
Mediabistro
Analytics Manager - Marketing Analytics
|
$123,135/yr
|
RANGE: $110,724 - $135,546
|
|
Mediabistro
Manager, Analytics (Marketing Analytics)
|
$131,271/yr
|
RANGE: $117,776 - $144,766
|
|
Smart IT Frame LLC
Marketing Analytics
|
$81,393/yr
|
RANGE: $72,695 - $90,091
|
|
Beyondsoft
Marketing Analytics
|
$82,466/yr
|
RANGE: $74,247 - $90,684
|
|
Webster Bank
Marketing Analytics
|
$71,321/yr
|
RANGE: $63,062 - $79,580
|
Top 10 Highest Paying Cities For Marketing Analytics Jobs in Virginia
It is important to understand how location impacts your career prospects in the United States.
There are some cities where a Marketing Analytics can find a job easily with a greater salary paid then achieve a higher standard of living.
Below is the top cities list for Marketing Analytics job salaries in Virginia.
Some cities can pay higher salaries for Marketing Analytics jobs, which can indicate that there is a large demand for Marketing Analytics positions in this city.
The following table shows top 10 cities where the Marketing Analytics salary is higher than other cities in Virginia.
Arlington takes first place in this list, followed by Alexandria, Annandale.
The Marketing Analytics salary is $84,277 in Arlington,
which is higher than the national average. There are 5 cities' Marketing Analytics salary higher than national average in Virginia.
The average salary for a Marketing Analytics in Virginia is $76,650,
but we found that the city with the highest salary for Marketing Analytics jobs is Arlington, VA, and it is higher than Alexandria.
Marketing Analytics jobs in Arlington can have the opportunity to earn higher salaries than in other cities in Virginia.
| CITY | ANNUAL SALARY | MONTHLY PAY | WEEKLY PAY | HOURLY WAGE |
| Arlington | $84,277 | $7,023 | $1,621 | $41 |
| Alexandria | $84,277 | $7,023 | $1,621 | $41 |
| Annandale | $84,277 | $7,023 | $1,621 | $41 |
| Reston | $84,124 | $7,010 | $1,618 | $40 |
| Centreville | $83,972 | $6,998 | $1,615 | $40 |
| Richmond | $74,077 | $6,173 | $1,425 | $36 |
| Petersburg | $73,849 | $6,154 | $1,420 | $36 |
| Virginia State University | $73,849 | $6,154 | $1,420 | $36 |
| Virginia Beach | $72,539 | $6,045 | $1,395 | $35 |
| Newport News | $71,558 | $5,963 | $1,376 | $34 |
What Does a Marketing Analytics Do?
Take our 10-minute assessment that will identify your organization's marketing strengths and weaknesses in data management, analytics use, process integration and business alignment.
Updated December 16, 2021
Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI).
Updated September 28, 2021
Another important function of marketing analytics is calculating monetary gain that can be attributed to specific marketing channels or campaigns.
Updated December 22, 2021
Enterprises should integrate their data before performing analytics, as analyzing data across marketing channels can reveal new, unexpected insights.
Updated December 21, 2021
In a constant process of testing and learning, marketing analytics enables you to improve your overall marketing program performance by, for example:.
Updated December 18, 2021
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Explore JobArchitectFrequently Asked Questions About a Marketing Analytics Salaries
What is the average of a Marketing Analytics in Virginia?
The Marketing Analytics salary range is from $68,695 to $84,243, and the average Marketing Analytics salary is $76,650/year in Virginia.
The Marketing Analytics's salary will change in different locations.
Which location pays the highest Marketing Analytics salary in the United States?
The Marketing Analytics salary in San Jose, CA is $96,006
which is the highest in the US.
What kinds of reasons will influence the Marketing Analytics's salary?
Besides the location, employees' education degree, related skills, and work experience also will influence the salary.
Try to improve your skills and experience to get a higher salary for the position of Marketing Analytics.
What is the growth rate of the Marketing Analytics's salary?
If you are thinking of becoming a Marketing Analytics or planning the next step in your career, find the detailed salary report of a Marketing Analytics.
