Marketing Analytics Salaries in Massachusetts
How Much Does a Marketing Analytics Make in Massachusetts?
Updated April 01, 2025
As of April 01, 2025,
the average annual pay of Marketing Analytics in Massachusetts is $82,838.
While Salary.com is seeing that Marketing Analytics salary in MA can go up to $98,516
or down to $66,414, but most earn between $74,241 and $91,045.
Salary ranges can vary widely depending on many important factors,
including education, certifications, additional skills, and your experience levels.
With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Marketing Analytics
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Similar Job Salaries to Marketing Analytics by Company
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| Company | average base salary in (usd) | range |
|---|---|---|
|
Webster Bank
Marketing Analytics
|
$71,321/yr
|
RANGE: $63,062 - $79,580
|
|
WEX Inc
Director, Sales and Marketing Analytics
|
$166,287/yr
|
RANGE: $149,065 - $183,508
|
|
SharkNinja
Vice President, Marketing Analytics
|
$213,439/yr
|
RANGE: $194,632 - $232,247
|
|
Bright Horizons Children's Centers
Director, Marketing Analytics-Remote
|
$179,521/yr
|
RANGE: $161,985 - $197,056
|
|
DraftKings Inc.
Manager, Marketing Analytics
|
$129,459/yr
|
RANGE: $115,825 - $143,092
|
|
Verndale
Marketing Analytics & Operations Director
|
$155,163/yr
|
RANGE: $138,100 - $172,226
|
|
MFS Investment Management
Marketing Analytics Lead Analyst
|
$104,537/yr
|
RANGE: $92,793 - $116,281
|
|
recordedfuture
Senior Marketing Analytics Manager
|
$127,600/yr
|
RANGE: $113,619 - $141,582
|
|
The Boston Beer Company
COOP Marketing Analytics
|
$111,008/yr
|
RANGE: $100,317 - $121,698
|
|
Wayfair
Senior Analyst, WFUS Email Marketing (Recs & Analytics)
|
$104,726/yr
|
RANGE: $94,051 - $115,401
|
Top 10 Highest Paying Cities For Marketing Analytics Jobs in Massachusetts
It is important to understand how location impacts your career prospects in the United States.
There are some cities where a Marketing Analytics can find a job easily with a greater salary paid then achieve a higher standard of living.
Below is the top cities list for Marketing Analytics job salaries in Massachusetts.
Some cities can pay higher salaries for Marketing Analytics jobs, which can indicate that there is a large demand for Marketing Analytics positions in this city.
The following table shows top 10 cities where the Marketing Analytics salary is higher than other cities in Massachusetts.
Boston takes first place in this list, followed by Cambridge, Waltham.
The Marketing Analytics salary is $84,893 in Boston,
which is higher than the national average. There are 36 cities' Marketing Analytics salary higher than national average in Massachusetts.
The average salary for a Marketing Analytics in Massachusetts is $82,838,
but we found that the city with the highest salary for Marketing Analytics jobs is Boston, MA, and it is higher than Cambridge.
Marketing Analytics jobs in Boston can have the opportunity to earn higher salaries than in other cities in Massachusetts.
| CITY | ANNUAL SALARY | MONTHLY PAY | WEEKLY PAY | HOURLY WAGE |
| Boston | $84,893 | $7,074 | $1,633 | $41 |
| Cambridge | $84,893 | $7,074 | $1,633 | $41 |
| Waltham | $84,893 | $7,074 | $1,633 | $41 |
| Newton | $84,893 | $7,074 | $1,633 | $41 |
| Arlington | $84,893 | $7,074 | $1,633 | $41 |
| Brookline | $84,893 | $7,074 | $1,633 | $41 |
| Lynn | $84,893 | $7,074 | $1,633 | $41 |
| Malden | $84,893 | $7,074 | $1,633 | $41 |
| Medford | $84,893 | $7,074 | $1,633 | $41 |
| Quincy | $84,893 | $7,074 | $1,633 | $41 |
What Does a Marketing Analytics Do?
Whether you work with marketers or are one yourself, it’s important to be familiar with the basics of marketing analytics and how it can inform your organization's decisions.
Updated November 15, 2021
Modern analytics tools make it easy for stakeholders to analyze data as it comes in, so marketing can be adjusted as required by changing trends, and they also allow businesses to use predictive analytics to anticipate those trends rather than react to them.
Updated October 27, 2021
Enterprises should consider the many applications of marketing analytics and determine which may be valuable to them.
Updated October 22, 2021
Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view.
Updated October 04, 2021
Another important function of marketing analytics is calculating monetary gain that can be attributed to specific marketing channels or campaigns.
Updated December 22, 2021
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Explore JobArchitectFrequently Asked Questions About a Marketing Analytics Salaries
What is the average of a Marketing Analytics in Massachusetts?
The Marketing Analytics salary range is from $74,241 to $91,045, and the average Marketing Analytics salary is $82,838/year in Massachusetts.
The Marketing Analytics's salary will change in different locations.
Which location pays the highest Marketing Analytics salary in the United States?
The Marketing Analytics salary in San Jose, CA is $96,006
which is the highest in the US.
What kinds of reasons will influence the Marketing Analytics's salary?
Besides the location, employees' education degree, related skills, and work experience also will influence the salary.
Try to improve your skills and experience to get a higher salary for the position of Marketing Analytics.
What is the growth rate of the Marketing Analytics's salary?
If you are thinking of becoming a Marketing Analytics or planning the next step in your career, find the detailed salary report of a Marketing Analytics.
