Marketing Analytics Salaries in California
How Much Does a Marketing Analytics Make in California?
Updated April 01, 2025
As of April 01, 2025,
the average annual pay of Marketing Analytics in California is $83,957.
While Salary.com is seeing that Marketing Analytics salary in CA can go up to $99,847
or down to $67,311, but most earn between $75,244 and $92,274.
Salary ranges can vary widely depending on many important factors,
including education, certifications, additional skills, and your experience levels.
With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Marketing Analytics
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Similar Job Salaries to Marketing Analytics by Company
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| Company | average base salary in (usd) | range |
|---|---|---|
|
Creative Circle
Marketing Data Analyst - Marketing Analytics
|
$98,272/yr
|
RANGE: $88,652 - $107,892
|
|
Strava
Marketing Analytics Manager
|
$120,893/yr
|
RANGE: $106,595 - $135,191
|
|
Earnest LLC
Senior Marketing Analyst, Analytics
|
$106,246/yr
|
RANGE: $95,392 - $117,099
|
|
Ridgeline
Marketing Operations & Analytics Lead
|
$169,325/yr
|
RANGE: $151,735 - $186,915
|
|
Ubisoft
Data Analyst, Marketing Analytics
|
$118,002/yr
|
RANGE: $106,685 - $129,319
|
|
Sycuan Casino Resort
Vice President of Marketing and Analytics
|
$204,406/yr
|
RANGE: $186,804 - $222,009
|
|
Varite
B2B Marketing Analytics Manager
|
$177,777/yr
|
RANGE: $158,893 - $196,662
|
|
Ursus Inc
B2B Marketing Analytics Manager
|
$176,850/yr
|
RANGE: $159,556 - $194,144
|
|
First American
Sales & Marketing Analytics Engineer
|
$112,615/yr
|
RANGE: $101,599 - $123,630
|
|
Sycuan Casino
Vice President of Marketing and Analytics
|
$206,913/yr
|
RANGE: $188,681 - $225,146
|
Top 10 Highest Paying Cities For Marketing Analytics Jobs in California
It is important to understand how location impacts your career prospects in the United States.
There are some cities where a Marketing Analytics can find a job easily with a greater salary paid then achieve a higher standard of living.
Below is the top cities list for Marketing Analytics job salaries in California.
Some cities can pay higher salaries for Marketing Analytics jobs, which can indicate that there is a large demand for Marketing Analytics positions in this city.
The following table shows top 10 cities where the Marketing Analytics salary is higher than other cities in California.
San Jose takes first place in this list, followed by Santa Clara, Fremont.
The Marketing Analytics salary is $96,006 in San Jose,
which is higher than the national average. There are 76 cities' Marketing Analytics salary higher than national average in California.
The average salary for a Marketing Analytics in California is $83,957,
but we found that the city with the highest salary for Marketing Analytics jobs is San Jose, CA, and it is higher than Santa Clara.
Marketing Analytics jobs in San Jose can have the opportunity to earn higher salaries than in other cities in California.
| CITY | ANNUAL SALARY | MONTHLY PAY | WEEKLY PAY | HOURLY WAGE |
| San Jose | $96,006 | $8,001 | $1,846 | $46 |
| Santa Clara | $96,006 | $8,001 | $1,846 | $46 |
| Fremont | $95,824 | $7,985 | $1,843 | $46 |
| San Francisco | $95,062 | $7,922 | $1,828 | $46 |
| Daly City | $95,062 | $7,922 | $1,828 | $46 |
| Berkeley | $92,954 | $7,746 | $1,788 | $45 |
| Oakland | $92,954 | $7,746 | $1,788 | $45 |
| Hayward | $92,802 | $7,733 | $1,785 | $45 |
| Antioch | $87,702 | $7,308 | $1,687 | $42 |
| Vallejo | $85,632 | $7,136 | $1,647 | $41 |
What Does a Marketing Analytics Do?
Another important function of marketing analytics is calculating monetary gain that can be attributed to specific marketing channels or campaigns.
Updated December 22, 2021
Marketing analytics tools improve lead generation by providing the insights needed to optimize advertising efforts and target the most profitable consumers.
Updated November 24, 2021
The most basic form of marketing analytics is to provide marketers with the tools to understand what business impact their marketing campaigns have.
Updated October 02, 2021
Many marketers lack analytics experience, and some executives and marketing decision-makers remain reluctant to make the up-front investments required in employees or infrastructure.
Updated October 02, 2021
To understand how to maximize marketing return on investment (MROI) using advanced analytics, weigh the following five questions:.
Updated September 30, 2021
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Explore JobArchitectFrequently Asked Questions About a Marketing Analytics Salaries
What is the average of a Marketing Analytics in California?
The Marketing Analytics salary range is from $75,244 to $92,274, and the average Marketing Analytics salary is $83,957/year in California.
The Marketing Analytics's salary will change in different locations.
Which location pays the highest Marketing Analytics salary in the United States?
The Marketing Analytics salary in San Jose, CA is $96,006
which is the highest in the US.
What kinds of reasons will influence the Marketing Analytics's salary?
Besides the location, employees' education degree, related skills, and work experience also will influence the salary.
Try to improve your skills and experience to get a higher salary for the position of Marketing Analytics.
What is the growth rate of the Marketing Analytics's salary?
If you are thinking of becoming a Marketing Analytics or planning the next step in your career, find the detailed salary report of a Marketing Analytics.
