Market Research Specialist Salary in Grand Rapids, MI

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How much does a Market Research Specialist make in Grand Rapids, MI? (2025)

As of August 01, 2025, Market Research Specialists in Grand Rapids, MI earn an average annual salary of $69,515 with an hourly rate of $33. Salary ranges from $60,137 (10th percentile) to $88,215 (90th percentile), with the majority earning between $64,606 (25th percentile) and $79,304 (75th percentile). Compensation varies based on experience, skills, company size, and local market factors - all explored below.

View as table View as graph 25% $64,606 10% $60,137 90% $88,215 75% $79,304 $69,515 50%(Median) Didn’t find job title? Click

Market Research Specialist Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $79,304 $6,609 $1,525 $38
Average $69,515 $5,793 $1,337 $33
25th Percentile $64,606 $5,384 $1,242 $31
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How much does a Market Research Specialist make by hour, week, month, and year?

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Last Updated on August 01, 2025

How does experience level affect a Market Research Specialist's Salary?

An entry-level Market Research Specialist with under 1 year experience makes about $67,285. With less than 2 years of experience, a mid-level Market Research Specialist makes around $67,422. After 2-4 years, the Market Research Specialist pay rises to about $69,515. Those senior Market Research Specialist with 5-8 years of experience earn roughly $73,546, and those Market Research Specialist having 8 years or more experience are expected to earn about $73,834 on average.

Levels Salary
Entry Level Market Research Specialist $67,285
Intermediate Level Market Research Specialist $67,422
Senior Level Market Research Specialist $69,515
Specialist Level Market Research Specialist $73,546
Expert Level Market Research Specialist $73,834
$67,285 0 yr
$67,422 < 2 yrs
$69,515 2-4 yrs
$73,546 5-8 yrs
$73,834 > 8 yrs
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Best-Paid Skills and Qualifications for Market Research Specialist

What skills does a Market Research Specialist need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

  1. Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
  2. Salesforce: Designing and maintaining a cloud-based software that provides customer relationship management (CRM) service for a better experience.
  3. Marketing Operations: Designing, executing, and optimizing systems, tools, and processes to ensure the smooth and efficient operations of marketing activities.
See More Skills
Skills Demand Percentage
Analysis 12.98%
Salesforce 1.76%
Marketing Operations 1.36%
What skills can make your compensation higher?
Mastering certain skills can make the compensation of a Market Research Specialist higher. Salary.com's Real-time Job Posting Salary Data provides you the latest highly compensated skills to help you get a higher pay. For example, if you master Consulting, you can get a 5% salary raise. If you are good at Marketing Analytics, your salary will increase by 5%. If you are expert in Marketing Operations, your salary will rise by 4%.
Skill Salary Salary % Increase
Consulting
$72,991
5%
Marketing Analytics
$72,991
5%
Marketing Operations
$72,296
4%
Integrity
$72,296
4%
Leadership
$72,296
4%
Collaboration
$71,601
3%

Job openings of Market Research Specialist

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Cost of Living In Grand Rapids, MI

Cost of Living in Grand Rapids, MI is
0.6% Higher
than the National Average

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