As of May 01, 2025, the average annual salary for a Media Planner II in Springfield, MA is $70,290. Salary.com reports that pay typically ranges from $62,690 to $77,690, with most professionals earning between $55,771 and $84,427.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $77,690 | $6,474 | $1,494 | $37 |
| Average | $70,290 | $5,858 | $1,352 | $34 |
| 25th Percentile | $62,690 | $5,224 | $1,206 | $30 |
An entry-level Media Planner II with under 1 year experience makes about $67,773. With less than 2 years of experience, a mid-level Media Planner II makes around $67,999. After 2-4 years, the Media Planner II pay rises to about $70,814. Those senior Media Planner II with 5-8 years of experience earn roughly $73,933, and those Media Planner II having 8 years or more experience are expected to earn about $74,156 on average.
| Levels | Salary |
|---|---|
| Entry Level Media Planner II | $67,773 |
| Intermediate Level Media Planner II | $67,999 |
| Senior Level Media Planner II | $70,814 |
| Specialist Level Media Planner II | $73,933 |
| Expert Level Media Planner II | $74,156 |
| Entry Level | 4% |
| Mid Level | 3% |
| Senior Level | 1% |
| Top Level | 5% |
| Experienced | 5% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Planning: An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.
Media Buying: Media buying is taking a commercial, or newspaper ad, or other sales message and getting it viewed by the intended audience. For example, an advertisement for Centrum Silver (vitamins for senior citizens) would not do well in Teen Beat magazine (a magazine for teens). A media buyer links the ad to the intended audience in order to make the ad effective. These ads are intended to sell a product and may be published on TV, online, newspapers or magazines. The media buyer negotiates price and placement of the ad for the advertisers.
Campaign Management: Planning, tracking and analyzing of all the marketing initiatives to increase the quality of our business's strategies.
| Skill | Salary | Demand |
|---|---|---|
|
Customer Relationship Management
|
$76,616 |
9%
|
|
Leadership
|
$75,210 |
7%
|
|
RFP
|
$74,507 |
6%
|
|
Innovation
|
$74,507 |
6%
|
|
B2C
|
$73,805 |
5%
|
|
Relationship Management
|
$73,805 |
5%
|
