As of May 01, 2025, the average annual salary for a Market Research Manager in Ames, IA is $121,173. According to Salary.com, salaries can range from a low of $97,611 to a high of $145,078, with most professionals earning between $108,840 and $133,686.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $133,686 | $11,140 | $2,571 | $64 |
| Average | $121,173 | $10,098 | $2,330 | $58 |
| 25th Percentile | $108,840 | $9,070 | $2,093 | $52 |
An entry-level Market Research Manager with under 1 year experience makes about $116,571. With less than 2 years of experience, a mid-level Market Research Manager makes around $117,123. After 2-4 years, the Market Research Manager pay rises to about $118,412. Those senior Market Research Manager with 5-8 years of experience earn roughly $119,884, and those Market Research Manager having 8 years or more experience are expected to earn about $122,480 on average.
| Levels | Salary |
|---|---|
| Entry Level Market Research Manager | $116,571 |
| Intermediate Level Market Research Manager | $117,123 |
| Senior Level Market Research Manager | $118,412 |
| Specialist Level Market Research Manager | $119,884 |
| Expert Level Market Research Manager | $122,480 |
| Entry Level | 7% |
| Mid Level | 6% |
| Senior Level | 5% |
| Top Level | 4% |
| Experienced | 2% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Research Design: A research design is the set of methods and procedures used in collecting and analyzing measures of the variables specified in the problem research. The design of a study defines the study type (descriptive, correlation, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research problem, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan. A research design is a framework that has been created to find answers to research questions.
Promotion: Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
| Skill | Salary | Demand |
|---|---|---|
|
Public Relations
|
$127,231 |
5%
|
|
SPSS
|
$124,808 |
3%
|
|
Programming
|
$124,808 |
3%
|
|
Client Service
|
$124,808 |
3%
|
|
Coaching
|
$124,808 |
3%
|
|
Commitment
|
$124,808 |
3%
|
