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Sales Development Representative IV Salary in the United States

How much does a Sales Development Representative IV make in the United States?

As of August 01, 2026, the average salary for a Sales Development Representative IV in the United States is $129,590 per year, which breaks down to an hourly rate of $62.

However, a Sales Development Representative IV's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $154,617
  • Majority Range (25th-75th percentile): $120,290 to $142,690
  • Entry-Level (10th percentile): $111,823
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View as table View as graph 25% $120,290 10% $111,823 90% $154,617 75% $142,690 $129,590 50%(Median) Didn’t find job title? Click

Sales Development Representative IV Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $142,690 $11,891 $2,744 $69
Average $129,590 $10,799 $2,492 $62
25th Percentile $120,290 $10,024 $2,313 $58
Check out Sales Development Representative IV Job Openings in the United States
Sales Development Representative

FMX - Columbus, OH

Sales Development Representative

Cloudelligent - Columbus, OH

Sales Development Representative

Wing Assistant - Columbus, OH

Sales Development Representative

iVueit - Columbus, OH

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Key Factors That Influence Sales Development Representative IV Salaries

A Sales Development Representative IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.

How Experience Level Affects Sales Development Representative Salaries?

Experience is a primary driver of a Sales Development Representative IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Intermediate Sales Representative (2-4 years): $76,659
  • Senior Sales Representative (4-7 years): $98,184
  • Sales Development Representative IV (7+ years): $129,531
  • Expert/Lead Sales Representative (7-10 years): $145,356
  • Direct Sales Outside - Supervisor (10+ years): $96,856
Job Role Years of Experience Average Salary
Intermediate Sales Representative2-4 years$76,659
Senior Sales Representative4-7 years$98,184
Sales Development Representative IV7+ years$129,531
Expert/Lead Sales Representative7-10 years$145,356
Direct Sales Outside - Supervisor10+ years$96,856
$76,659 Intermedi...
$98,184 Senior Sa...
$129,531 Sales Dev...
$145,356 Expert/Le...
$96,856 Direct Sa...
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What Am I Worth?

Top Paying Cities for Sales Development Representative IVs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $163,390
  • San Francisco: $161,590
  • Oakland: $158,190

What Skills Can Increase a Sales Development Representative IV's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 14.8% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Installation (Mentioned in 1.86% Job Postings): The action or process of installing someone or something, or of being installed. the act of installing the state of being installed, something that is installed for use.
  • Sales Presentation (Mentioned in 1.49% Job Postings): Delivery of a focused talk highlighting the advantages of a product or service intended to interest and persuade someone to purchase that product.
See More Skills
Skills Demand Percentage
Customer Service 14.8%
Installation 1.86%
Sales Presentation 1.49%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Sales Development Representative IV's salary.
  • Prioritization: Can increase your salary by up to 18%.
  • Commitment: Can increase your salary by up to 17%.
  • Results Oriented: Can increase your salary by up to 17%.
Skill Salary Salary % Increase
Prioritization
$152,916
18%
Commitment
$151,620
17%
Results Oriented
$151,620
17%
Pharmaceutical Sales
$149,029
15%
Insurance Sales
$146,437
13%
Business Development
$146,437
13%
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Sales Development Representative IV Salary by Company Size: Startups vs. Enterprise

Sales Development Representative IV salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $145,069. While startup companies pay approximate $122,725.

Sales Development Representative IV Salary by Company Size

Company Size Employees Average Salary
Startup1~50$122,725
Growth Stage51~500$129,796
Established501~5000$140,089
Enterprise5000+$145,069

Sales Development Representative IV Salary by Industry: Top Paying Sectors

For Sales Development Representative IV roles, the industry you choose can affect earning potential by as much as 55% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Financial Services sectors offer the strongest compensation, at 35% above the average. In contrast, Sales Development Representative positions in MFG Nondurable or Hospitality & Leisure typically offer lower base pay, as these industries often view Sales Development Representative IV as a support function rather than a direct revenue driver.

The top paying industries for a Sales Development Representative IV

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$174,946$84.035%
Financial Services$161,988$78.025%
Energy & Utilities$149,028$72.015%
Pharmaceuticals$149,028$72.015%
Biotechnology$142,549$69.010%

Sales Development Representative IV Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Sales Development Representative IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Sales Development Representative IV Salary Growth & Career Path

Promotions are the fastest way to increase your earnings. As a Sales Development Representative IV, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Sales Development Representative IV Salary Growth and Career Path
Next Step Role Estimate Salary Projected Raise
Global Sales Manager $128,000 -1%
Direct Sales Outside - Supervisor $96,900 -25%
Expert/Lead Sales Representative $145,400 12%

Salary Trends for Sales Development Representative IV

Salaries for a Sales Development Representative IV can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $113,675 in 2023 to around $112,198 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Sales Development Representative IV salary trends, .

Average Annual Salary of Sales Development Representative IV Over Time

2022
$???
2023
$113,675
2024
$113,739
2025
$112,198
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $113,675
2024 $113,739
2025 $112,198
2026
View More
2027
View More

Most common benefits for Sales Development Representative IV

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Sales Development Representative IV

Here are companies hiring for Sales Development Representative IV and their salaries, click below for more details.

Find Your Next Sales Development Representative IV Job

Ready to take the next step in your career? Browse thousands of current Sales Development Representative IV job openings on our job board. Use the search bar below to find your perfect match.

United States
  • FedEx

    Columbus, OH

    FedEx | Columbus, OH

    Sales Development Representative. As a member of a sales team, the Sales Development Representative is responsible for prospecting net new business, within... more

    6 Days Ago

  • Protopack LLC

    Columbus, OH

    Protopack LLC | Columbus, OH

    Job Description. Job Description. Benefits. 401(k). 401(k) matching. Paid time off. We are seeking a motivated, personable and dynamic individual for the r... more

    8 Days Ago

  • Copper Run Capital LLC

    Columbus, OH

    Copper Run Capital LLC | Columbus, OH

    Job Description. Job Description. Ready to Launch Your Career in Investment Banking. If you're an SDR, BDR, or inside-sales pro with a competitive streak a... more

    7 Days Ago

  • Cargobase

    Columbus, OH

    Cargobase | Columbus, OH

    SaaS Sales Development Representative. Founded in 2013, Cargobase was created to transform how shippers and logistics service providers collaborate. What s... more

    7 Days Ago

  • OPOC.us

    Columbus, OH

    OPOC.us | Columbus, OH

    Job Description. Job Description. Sales Development Representative Remote Team Leader. . Hybrid Location. Must be located in Columbus, Ohio or surround are... more

    6 Days Ago

  • Spectrum

    Columbus, OH

    Spectrum | Columbus, OH

    Market Development Specialist. This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the ... more

    7 Days Ago

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FAQ about Sales Development Representative IV

1. What industry pays the highest salary for Sales Development Representative IV?

The Software & Networking industry offers the highest average compensation for Sales Development Representative IV roles, with salaries approximately 35% above the market median.

2. What is the highest salary for a sales person?

The highest salary for a Sales Development Representative is approximately $146,690. This role typically offers a salary range with a minimum of $106,890 and a midpoint of $125,790, reflecting the competitive nature of sales positions in the industry.

3. What is the highest paid sales rep salary?

The highest paid Sales Development Representative earns a maximum salary of $146,690. The average salary for this role typically ranges from a minimum of $106,890 to a mid-level of $125,790, reflecting the competitive nature of sales positions in the industry.

4. Do sales development reps get commission?

Sales Development Representatives (SDRs) typically earn commission based on their activities and quota attainment, rather than a percentage of closed-won deals. The salary range for SDRs is between $106,890 and $146,690, with a mid-salary of $125,790, reflecting their potential earnings including commissions.

5. What is a US representative salary?

The salary for a Sales Development Representative typically ranges from $106,890 to $146,690, with a median salary of $125,790. This compensation reflects the varying levels of experience and performance within the role, differing significantly from the fixed salary of $174,000 for U.S. Senators and Representatives.

6. Is a sales rep a stressful job?

Sales Development Representatives often face significant stress due to the constant pressure to meet sales targets. This pressure can lead to anxiety, especially when targets are missed, impacting their income. However, with a salary range from $106,890 to $146,690, the financial rewards can be substantial, which may help mitigate some of the stress associated with the role.

7. How much does a sales development representative make in the US?

In the US, the salary for a Sales Development Representative ranges from $106,890 to $146,690, with a median salary of $125,790. This reflects the compensation for varying levels of experience, with those in the field earning significantly more than the average figures of $55,200 for 7+ years and $53,870 for less than 1 year.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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