As of April 01, 2025, the average annual salary for a Digital Marketing Analyst I in Holyoke, MA is $62,273. Salary.com reports that pay typically ranges from $56,014 to $67,837, with most professionals earning between $50,316 and $72,902.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $67,837 | $5,653 | $1,305 | $33 |
| Average | $62,273 | $5,189 | $1,198 | $30 |
| 25th Percentile | $56,014 | $4,668 | $1,077 | $27 |
An entry-level Digital Marketing Analyst I with under 1 year experience makes about $61,806. With less than 2 years of experience, a mid-level Digital Marketing Analyst I makes around $62,439. After 2-4 years, the Digital Marketing Analyst I pay rises to about $63,685. Those senior Digital Marketing Analyst I with 5-8 years of experience earn roughly $63,934, and those Digital Marketing Analyst I having 8 years or more experience are expected to earn about $64,100 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Analyst I | $61,806 |
| Intermediate Level Digital Marketing Analyst I | $62,439 |
| Senior Level Digital Marketing Analyst I | $63,685 |
| Specialist Level Digital Marketing Analyst I | $63,934 |
| Expert Level Digital Marketing Analyst I | $64,100 |
| Entry Level | 3% |
| Mid Level | 4% |
| Senior Level | 6% |
| Top Level | 6% |
| Experienced | 7% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Digital Media: Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
KPI: KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.
| Skill | Salary | Demand |
|---|---|---|
|
Consulting
|
$66,632 |
7%
|
|
Analytical Skills
|
$66,010 |
6%
|
|
Commitment
|
$65,387 |
5%
|
|
CRM
|
$64,764 |
4%
|
|
Leadership
|
$64,764 |
4%
|
|
Planning
|
$64,141 |
3%
|
