As of April 01, 2025, the average annual salary for a Digital Marketing Analyst I in Salem, MA is $66,936. Salary.com reports that pay typically ranges from $60,208 to $72,916, with most professionals earning between $54,083 and $78,360.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $72,916 | $6,076 | $1,402 | $35 |
| Average | $66,936 | $5,578 | $1,287 | $32 |
| 25th Percentile | $60,208 | $5,017 | $1,158 | $29 |
An entry-level Digital Marketing Analyst I with under 1 year experience makes about $66,434. With less than 2 years of experience, a mid-level Digital Marketing Analyst I makes around $67,114. After 2-4 years, the Digital Marketing Analyst I pay rises to about $68,453. Those senior Digital Marketing Analyst I with 5-8 years of experience earn roughly $68,721, and those Digital Marketing Analyst I having 8 years or more experience are expected to earn about $68,899 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Analyst I | $66,434 |
| Intermediate Level Digital Marketing Analyst I | $67,114 |
| Senior Level Digital Marketing Analyst I | $68,453 |
| Specialist Level Digital Marketing Analyst I | $68,721 |
| Expert Level Digital Marketing Analyst I | $68,899 |
| Entry Level | 11% |
| Mid Level | 12% |
| Senior Level | 14% |
| Top Level | 14% |
| Experienced | 15% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Digital Media: Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
KPI: KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.
| Skill | Salary | Demand |
|---|---|---|
|
Consulting
|
$71,621 |
7%
|
|
Analytical Skills
|
$70,952 |
6%
|
|
Commitment
|
$70,283 |
5%
|
|
CRM
|
$69,613 |
4%
|
|
Leadership
|
$69,613 |
4%
|
|
Planning
|
$68,944 |
3%
|
