As of April 01, 2025, the average annual salary for a Digital Marketing Analyst II in Tacoma, WA is $76,439. Salary.com reports that pay typically ranges from $67,956 to $84,335, with most professionals earning between $60,233 and $91,523.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $84,335 | $7,028 | $1,622 | $41 |
| Average | $76,439 | $6,370 | $1,470 | $37 |
| 25th Percentile | $67,956 | $5,663 | $1,307 | $33 |
An entry-level Digital Marketing Analyst II with under 1 year experience makes about $73,653. With less than 2 years of experience, a mid-level Digital Marketing Analyst II makes around $73,907. After 2-4 years, the Digital Marketing Analyst II pay rises to about $77,028. Those senior Digital Marketing Analyst II with 5-8 years of experience earn roughly $80,328, and those Digital Marketing Analyst II having 8 years or more experience are expected to earn about $80,563 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Analyst II | $73,653 |
| Intermediate Level Digital Marketing Analyst II | $73,907 |
| Senior Level Digital Marketing Analyst II | $77,028 |
| Specialist Level Digital Marketing Analyst II | $80,328 |
| Expert Level Digital Marketing Analyst II | $80,563 |
| Entry Level | 4% |
| Mid Level | 5% |
| Senior Level | 9% |
| Top Level | 14% |
| Experienced | 14% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
Digital Advertising: Delivering promotional content to users through various online and digital channels to increase brand loyalty and reach targeted audience.
| Skill | Salary | Demand |
|---|---|---|
|
Consulting
|
$79,496 |
4%
|
|
Leadership
|
$79,496 |
4%
|
|
Innovation
|
$79,496 |
4%
|
|
Insight
|
$78,732 |
3%
|
|
B2B
|
$78,732 |
3%
|
|
Products and Services
|
$78,732 |
3%
|
