10 general skills or competencies (Job family competencies) for Direct Mail Specialist
Skill definition-Planning, tracking and analyzing of all the marketing initiatives to increase the quality of our business's strategies.
Level 1 Behaviors
(General Familiarity)
Identifies the campaign management process to attract new customers.
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Level 2 Behaviors
(Light Experience)
Tracks performance metrics of marketing campaigns.
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Level 3 Behaviors
(Moderate Experience)
Leverages campaign management system to improve our response rate.
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Level 4 Behaviors
(Extensive Experience)
Validates complex issues on marketing campaigns to improve customer loyalty.
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Level 5 Behaviors
(Mastery)
Leads the overall vision of campaign management to strategize how to market our products and services.
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Skill definition-Creating awareness and demand for your products or services to build a consistent brand identity and generate higher quality leads.
Level 1 Behaviors
(General Familiarity)
Explains the importance of effective marketing campaigns for demand generation.
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Level 2 Behaviors
(Light Experience)
Supports the development and execution of demand generation campaigns.
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Level 3 Behaviors
(Moderate Experience)
Uses demand generation campaigns like events and webinars to acquire prospects and increase responses.
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Level 4 Behaviors
(Extensive Experience)
Provides comprehensive demand generation plans for short- and long-term profitable growth.
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Level 5 Behaviors
(Mastery)
Promotes improvement on demand generation tactics by developing new tools and optimizing program performances.
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9 soft skills or competencies (core competencies) for Direct Mail Specialist
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Lists some typical KPIs from own industry, business, and function.
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Level 2 Behaviors
(Light Experience)
Produces standard and ad-hoc KPI reports following standard procedures.
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Level 3 Behaviors
(Moderate Experience)
Maintains an organized data management process to track progress on KPIs.
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Level 4 Behaviors
(Extensive Experience)
Leverages the Business Intelligence (BI) technologies and tools for KPI reporting and analysis.
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Level 5 Behaviors
(Mastery)
Monitors the efficiency and effectiveness of current organizational KPI architecture.
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Skill definition-Effectively collaborating and working with others in a group to achieve a shared goal.
Level 1 Behaviors
(General Familiarity)
Cites examples of commonly used collaboration tools that promote teamwork in the workplace.
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Level 2 Behaviors
(Light Experience)
Aligns completion of project and group tasks to team mission and objectives.
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Level 3 Behaviors
(Moderate Experience)
Contributes relevant information, knowledge, and experiences openly and proactively to the team.
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Level 4 Behaviors
(Extensive Experience)
Advocates team activities that cultivate diversity and multiculturalism to promote respect within our organization.
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Level 5 Behaviors
(Mastery)
Builds team trust and morale through effective team-building exercises.
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Summary of Direct Mail Specialist skills and competencies
There are 0 hard skills for Direct Mail Specialist.
10 general skills for Direct Mail Specialist, Campaign Management, Demand Generation, Digital Marketing, etc.
9 soft skills for Direct Mail Specialist, Key Performance Indicators (KPI), Fostering Teamwork, Innovation, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Direct Mail Specialist, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Fostering Teamwork, and be skilled in Innovation.