10 general skills or competencies (Job family competencies) for Direct Mail Specialist
Skill definition-Planning, tracking and analyzing of all the marketing initiatives to increase the quality of our business's strategies.
Level 1 Behaviors
(General Familiarity)
Follows campaign management techniques and procedures.
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Level 2 Behaviors
(Light Experience)
Supports campaign management across multiple channels.
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Level 3 Behaviors
(Moderate Experience)
Executes digital marketing campaigns across industry channels to showcase our products and services.
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Level 4 Behaviors
(Extensive Experience)
Provides training to optimize the campaign management best practices.
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Level 5 Behaviors
(Mastery)
Establishes marketing campaign management tools to measure return of investments.
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Skill definition-Creating awareness and demand for your products or services to build a consistent brand identity and generate higher quality leads.
Level 1 Behaviors
(General Familiarity)
Explains the different types of demand generation marketing tactics.
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Level 2 Behaviors
(Light Experience)
Reports the impacts of demand generation activities on sales pipelines and revenues.
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Level 3 Behaviors
(Moderate Experience)
Prepares an agreed-upon integrated sales and marketing plan to drive growth in demand generation activities.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of demand generation initiatives to achieve revenue goals.
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Level 5 Behaviors
(Mastery)
Leads the development and implementation of demand generation programs to expand revenues.
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9 soft skills or competencies (core competencies) for Direct Mail Specialist
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and risks of using KPIs.
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Level 2 Behaviors
(Light Experience)
Identifies KPIs currently in use and provides input to management.
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Level 3 Behaviors
(Moderate Experience)
Interprets and analyses KPI data to recommend courses of action.
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Level 4 Behaviors
(Extensive Experience)
Evaluates ongoing productivity; recommends corresponding modifications on KPIs as indicated.
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Level 5 Behaviors
(Mastery)
Leads efforts to improve performance as identified and measured by KPIs.
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Skill definition-Effectively collaborating and working with others in a group to achieve a shared goal.
Level 1 Behaviors
(General Familiarity)
Lists the qualities and characteristics of successful teamwork.
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Level 2 Behaviors
(Light Experience)
Shows openness, friendliness, and supportive behaviors with team members to create an approachable aura.
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Level 3 Behaviors
(Moderate Experience)
Utilizes effective conversations to improve teamwork and drive business performance.
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Level 4 Behaviors
(Extensive Experience)
Manages large or multiple teams that span functions, locations, and time zones.
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Level 5 Behaviors
(Mastery)
Leads a globally dispersed team to reduce the cultural and geographical challenges of virtual organizations.
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Summary of Direct Mail Specialist skills and competencies
There are 0 hard skills for Direct Mail Specialist.
10 general skills for Direct Mail Specialist, Campaign Management, Demand Generation, Digital Marketing, etc.
9 soft skills for Direct Mail Specialist, Key Performance Indicators (KPI), Fostering Teamwork, Innovation, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Direct Mail Specialist, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Fostering Teamwork, and be skilled in Innovation.