Skills & Competencies for Marketing Analyst III

Marketing Analyst III job profile

JOB SUMMARY for Marketing Analyst III

Creates marketing materials, plans and performs more complicated marketing activities for a larger region or product.

JOB RESPONSIBILITIES for Marketing Analyst III

Assists in developing policies and ensures the marketing goals and plans are met. Develops marketing projects for product promotion, distribution, shelving and pricing. Analyzes market data to improve and monitor the performance of the marketing activities and plans.

Marketing Analyst III SALARY RANGE

BASE 50%
$95,108
TOTAL 50%
$99,594
Job Level
P03
Job Code
SM15000456
Education/Degree
Bachelor's Degree
Reports To
Manager

Marketing Analyst III Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Analyst III skill and competencie below to view definitions.

15 general skills or competencies (Job family competencies) for Marketing Analyst III

1 Job Family Competencies – A/B Testing
Proficiency Level -2
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Follows A/B testing procedures for marketing campaigns.
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Level 2 Behaviors
(Light Experience)
Participates in conducting keyword research for on-page optimization.
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Level 3 Behaviors
(Moderate Experience)
Utilizes qualitative and quantitative methods and tools in gathering and analyzing data.
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Level 4 Behaviors
(Extensive Experience)
Leverages A/B testing approaches and roadmaps to enhance campaign efficacy and conversion.
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Level 5 Behaviors
(Mastery)
Establishes an A/B testing program designed to drive incremental enhancements on campaign content.
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2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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3 Marketing Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst III
Proficiency Level - 4
5 Competency for - Marketing Analyst III
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Marketing Analyst III

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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2 Core Competencies – Business Markets
Proficiency Level -2
Skill definition-Applying the knowledge of existing and planned markets, and market-related initiatives to help bring the most success to our business.
Level 1 Behaviors
(General Familiarity)
Explains the concept of e-marketplace and its relevance to our business.
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Level 2 Behaviors
(Light Experience)
Illustrates the differences between the business market and the service market.
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Level 3 Behaviors
(Moderate Experience)
Leads discussion on the interrelationships of existing, planned, or potential markets.
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Level 4 Behaviors
(Extensive Experience)
Provides insights into key markets, market dynamics, and relevant strategies.
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Level 5 Behaviors
(Mastery)
Monitors global and regional market trends, directions, experiences, and key players.
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3 Marketing Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst III
Proficiency Level - 4
5 Competency for - Marketing Analyst III
Proficiency Level - 5

Summary of Marketing Analyst III skills and competencies

There are 0 hard skills for Marketing Analyst III.
15 general skills for Marketing Analyst III, A/B Testing, Advertising, Brand Management, etc.
9 soft skills for Marketing Analyst III, Business Acumen, Business Markets, Innovation, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Analyst III, he or she needs to be proficient in Business Acumen, be proficient in Business Markets, and be skilled in Innovation.

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