12 general skills or competencies (Job family competencies) for Product/Brand Marketing Analyst I
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Cites examples of most common terminologies used in advertising.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
See 4 More Skill Behaviors
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and benefits of brand management.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in creating brand marketing plans to enhance business value.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Assures brand compliance to align with the business’ values and quality standards.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Consults with the management to execute brand portfolio.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions the adoption of advanced brand marketing techniques and methods to ensure growth and sustainability.
See 4 More Skill Behaviors
11 soft skills or competencies (core competencies) for Product/Brand Marketing Analyst I
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Builds a mentoring model to ensure a continuous increase of business sense within our business.
See 4 More Skill Behaviors
Skill definition-Applying the cultures and perspectives from other countries in various business scenarios.
Level 1 Behaviors
(General Familiarity)
Collects information on country- or region-specific activities.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Conducts business in one or two other countries.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Analyzes international issues that are having a significant impact on our business.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Adopts a global perspective to drive competitive advantage.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Creates an environment where differences are valued, encouraged, and supported.
See 4 More Skill Behaviors
Summary of Product/Brand Marketing Analyst I skills and competencies
There are 0 hard skills for Product/Brand Marketing Analyst I.
12 general skills for Product/Brand Marketing Analyst I, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Product/Brand Marketing Analyst I, Business Acumen, Global Perspective, Prioritization, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Product/Brand Marketing Analyst I, he or she needs to be proficient in Business Acumen, be proficient in Global Perspective, and be proficient in Prioritization.