Skills & Competencies for Trade Show Manager

Trade Show Manager job profile

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JOB SUMMARY for Trade Show Manager

Manages the execution and logistics of trade shows and exhibitions to achieve business objectives.

JOB RESPONSIBILITIES for Trade Show Manager

Develops and manages a comprehensive event project plan for all setup tasks, promotional items, literature, bookings, and other details. Approves the design, layout, cost estimates, and construction of exhibits and displays. Negotiates with vendors and service providers for best arrangements within budget.

Trade Show Manager SALARY RANGE

BASE 50%
$94,078
TOTAL 50%
$97,643
Job Level
M01
Job Code
SM15000325
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Trade Show Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Trade Show Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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7 general skills or competencies (Job family competencies) for Trade Show Manager

1 Job Family Competencies – Event Management
Proficiency Level -4
Skill definition-Setting up, designing, and hosting social and business events to boost the business's reputation and client base.
Level 1 Behaviors
(General Familiarity)
Cites examples of techniques used in planning and organizing events.
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Level 2 Behaviors
(Light Experience)
Assists with the planning of marketing events to promote our brand and products.
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Level 3 Behaviors
(Moderate Experience)
Adheres to our standards to ensure successful and profitable execution of events.
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Level 4 Behaviors
(Extensive Experience)
Constructs events plans and layouts in collaboration with the various executives.
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Level 5 Behaviors
(Mastery)
Creates contingency plans to mitigate the possible event disruptions.
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2 Job Family Competencies – Event Marketing
Proficiency Level -3
Skill definition-Planning, organizing, executing, or even attending events to promote our business's brand, products, or services.
Level 1 Behaviors
(General Familiarity)
Cites examples of best practices used in developing event marketing plans.
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Level 2 Behaviors
(Light Experience)
Helps in creating promotional marketing materials and visual merchandise for our company's event.
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Level 3 Behaviors
(Moderate Experience)
Administers event marketing budgets focusing on return on investment.
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Level 4 Behaviors
(Extensive Experience)
Coordinates with various professionals to ensure the event display accurately represents our brand.
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Level 5 Behaviors
(Mastery)
Authorizes event-based marketing initiatives to generate sales leads.
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3 Trade Show Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Trade Show Manager
Proficiency Level - 4
5 Competency for - Trade Show Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Trade Show Manager

1 Core Competencies – International Trade
Proficiency Level -3
Skill definition-Providing and conducting an exchange of goods and services between countries to drive opportunities for revenue growth and market competitiveness.
Level 1 Behaviors
(General Familiarity)
Cites examples of factors that influence international trade, including culture and languages.
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Level 2 Behaviors
(Light Experience)
Collects data on the peculiarities of target markets for effective international trading.
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Level 3 Behaviors
(Moderate Experience)
Directs trade shows and other marketing activities of relevant lines of business.
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Level 4 Behaviors
(Extensive Experience)
Delivers sincerity and equality regardless of differences in building reputations to reach new markets.
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Level 5 Behaviors
(Mastery)
Creates strategies to identify untapped markets and new revenue streams for international trading.
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2 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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3 Trade Show Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Trade Show Manager
Proficiency Level - 4
5 Competency for - Trade Show Manager
Proficiency Level - 5

Summary of Trade Show Manager skills and competencies

There are 0 hard skills for Trade Show Manager.
7 general skills for Trade Show Manager, Event Management, Event Marketing, Lead Generation, etc.
12 soft skills for Trade Show Manager, International Trade, Planning and Organizing, Coordination, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Trade Show Manager, he or she needs to be skilled in International Trade, be skilled in Planning and Organizing, and be skilled in Coordination.

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