Skills & Competencies for Trade Show Manager

Trade Show Manager job profile

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JOB SUMMARY for Trade Show Manager

Manages the execution and logistics of trade shows and exhibitions to achieve business objectives.

JOB RESPONSIBILITIES for Trade Show Manager

Develops and manages a comprehensive event project plan for all setup tasks, promotional items, literature, bookings, and other details. Approves the design, layout, cost estimates, and construction of exhibits and displays. Negotiates with vendors and service providers for best arrangements within budget.

Trade Show Manager SALARY RANGE

BASE 50%
$91,689
TOTAL 50%
$95,167
Job Level
M01
Job Code
SM15000325
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Trade Show Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Trade Show Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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7 general skills or competencies (Job family competencies) for Trade Show Manager

1 Job Family Competencies – Event Management
Proficiency Level -4
Skill definition-Setting up, designing, and hosting social and business events to boost the business's reputation and client base.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and components of event management.
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Level 2 Behaviors
(Light Experience)
Reports issues as they arise during the event to the senior management.
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Level 3 Behaviors
(Moderate Experience)
Employs user-friendly event registration systems to increase our engagement rates.
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Level 4 Behaviors
(Extensive Experience)
Guides team members in planning and organizing corporate events to expand our client base.
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Level 5 Behaviors
(Mastery)
Develops and executes event plans to promote brand visibility and achieve business objectives.
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2 Job Family Competencies – Event Marketing
Proficiency Level -3
Skill definition-Planning, organizing, executing, or even attending events to promote our business's brand, products, or services.
Level 1 Behaviors
(General Familiarity)
Discusses the importance of event marketing to brand presence building and lead generation.
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Level 2 Behaviors
(Light Experience)
Sources and submits a list of possible vendors and suppliers for the event marketing initiatives.
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Level 3 Behaviors
(Moderate Experience)
Interprets the market demographics and implements strategies to pull off the event successfully.
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Level 4 Behaviors
(Extensive Experience)
Develops engaging marketing campaigns to maximize audience awareness and meet event registration goals.
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Level 5 Behaviors
(Mastery)
Establishes and implements event marketing plans to boost engagement with our target audience.
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3 Trade Show Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Trade Show Manager
Proficiency Level - 4
5 Competency for - Trade Show Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Trade Show Manager

1 Core Competencies – International Trade
Proficiency Level -3
Skill definition-Providing and conducting an exchange of goods and services between countries to drive opportunities for revenue growth and market competitiveness.
Level 1 Behaviors
(General Familiarity)
Lists the processes and steps involved in importing and exporting goods and services.
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Level 2 Behaviors
(Light Experience)
Utilizes specific tools to understand how the global network affects international trading.
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Level 3 Behaviors
(Moderate Experience)
Uses various styles in collaborating with other countries to facilitate communication worldwide.
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Level 4 Behaviors
(Extensive Experience)
Oversees the planning and analysis of international markets to drive growth in global trading.
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Level 5 Behaviors
(Mastery)
Stays up-to-date on market specifics to anticipate future challenges in international expansion.
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2 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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3 Trade Show Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Trade Show Manager
Proficiency Level - 4
5 Competency for - Trade Show Manager
Proficiency Level - 5

Summary of Trade Show Manager skills and competencies

There are 0 hard skills for Trade Show Manager.
7 general skills for Trade Show Manager, Event Management, Event Marketing, Lead Generation, etc.
12 soft skills for Trade Show Manager, International Trade, Planning and Organizing, Coordination, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Trade Show Manager, he or she needs to be skilled in International Trade, be skilled in Planning and Organizing, and be skilled in Coordination.

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