Skills & Competencies for Trade Show Manager

Trade Show Manager job profile

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JOB SUMMARY for Trade Show Manager

Manages the execution and logistics of trade shows and exhibitions to achieve business objectives.

JOB RESPONSIBILITIES for Trade Show Manager

Develops and manages a comprehensive event project plan for all setup tasks, promotional items, literature, bookings, and other details. Approves the design, layout, cost estimates, and construction of exhibits and displays. Negotiates with vendors and service providers for best arrangements within budget.

Trade Show Manager SALARY RANGE

BASE 50%
$93,429
TOTAL 50%
$96,967
Job Level
M01
Job Code
SM15000325
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Trade Show Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Trade Show Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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7 general skills or competencies (Job family competencies) for Trade Show Manager

1 Job Family Competencies – Event Management
Proficiency Level -4
Skill definition-Setting up, designing, and hosting social and business events to boost the business's reputation and client base.
Level 1 Behaviors
(General Familiarity)
Clarifies the difference between event management and event planning.
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Level 2 Behaviors
(Light Experience)
Identifies customers' requirements and expectations for our company's event.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with staff and vendors to ensure execution of the event is according to plan.
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Level 4 Behaviors
(Extensive Experience)
Establishes a system to measure the success of our business events.
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Level 5 Behaviors
(Mastery)
Designs and develops innovative strategies to ensure efficient management of our marketing events.
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2 Job Family Competencies – Event Marketing
Proficiency Level -3
Skill definition-Planning, organizing, executing, or even attending events to promote our business's brand, products, or services.
Level 1 Behaviors
(General Familiarity)
Describes the methods and procedures used in event marketing.
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Level 2 Behaviors
(Light Experience)
Prepares an updated calendar of marketing events for management's review and approval.
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Level 3 Behaviors
(Moderate Experience)
Conducts market research and shares innovative event ideas with senior management to ensure success.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to measure our event and evaluate its performance.
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Level 5 Behaviors
(Mastery)
Develops and delivers event programs to maximize our brand presence and meet our strategic objectives.
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3 Trade Show Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Trade Show Manager
Proficiency Level - 4
5 Competency for - Trade Show Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Trade Show Manager

1 Core Competencies – International Trade
Proficiency Level -3
Skill definition-Providing and conducting an exchange of goods and services between countries to drive opportunities for revenue growth and market competitiveness.
Level 1 Behaviors
(General Familiarity)
Classifies the diversity of economic resources in various countries for international trade success.
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Level 2 Behaviors
(Light Experience)
Collects data on the peculiarities of target markets for effective international trading.
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Level 3 Behaviors
(Moderate Experience)
Directs trade shows and other marketing activities of relevant lines of business.
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Level 4 Behaviors
(Extensive Experience)
Encourages authenticity and passion in expanding the business into international markets.
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Level 5 Behaviors
(Mastery)
Creates strategies to identify untapped markets and new revenue streams for international trading.
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2 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
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Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
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Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
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Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
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Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
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3 Trade Show Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Trade Show Manager
Proficiency Level - 4
5 Competency for - Trade Show Manager
Proficiency Level - 5

Summary of Trade Show Manager skills and competencies

There are 0 hard skills for Trade Show Manager.
7 general skills for Trade Show Manager, Event Management, Event Marketing, Lead Generation, etc.
12 soft skills for Trade Show Manager, International Trade, Planning and Organizing, Coordination, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Trade Show Manager, he or she needs to be skilled in International Trade, be skilled in Planning and Organizing, and be skilled in Coordination.

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